Frequently asked questions (FAQs)

We are a boutique agency specialising in ethical and sustainable content marketing strategies. Our tiny size is our strength – you get highly experienced in-house marketers working on your project for its entire lifecycle. Unlike a lot of agencies, our business model doesn’t rely on unpaid interns, inexperienced freelancers, or offshore outsourcing. Our client retention rate is very high thanks to our flexible, tailored services and focus on high-quality work.

We have worked on a wide range of content projects, both online and offline. We produce concepts and content for websites, blogs, video and radio scripts, brochures, books, posters, social media, advertorials, infographics, product packaging, landing pages, newsletters, advertising, press releases, and myriad other marketing and communications supports.

Yes, we offer a comprehensive range of content marketing services and can work on both digital and traditional marketing strategies. From blogging and social media marketing to brochures and direct mail campaigns, we ensure your brand message is consistent and impactful across all channels.

The first step is a free enquiry call, which you can book online. Most new clients come to us because they don’t have a strategy. In those cases, we start with a consultation to understand your business goals, target audience, and market challenges and opportunities. Combined with our own research, analysis of past results, and interviews with stakeholders, this allows us to develop a marketing strategy and roadmap for implementation.

We often start by developing a strategy. After that, there are two main ways we support the marketing activities of our clients:
1) We roll up our sleeves and start creating and publishing the content and activities agreed upon in the strategy.
2) When the client has the internal resources to implement the strategy themselves, we provide additional consultancy through regular check-ins to monitor progress and make recommendations.
We do also work with clients who already have a strategy, or have marketing experts on the team, and need to draw on our specific expertise for one area of their strategy (SEO, GEO, localisation, writing, etc.).
We don’t have a fixed way of working, and we are happy to adapt to your circumstances.

Yes, if you want to run your marketing yourself, mentoring is a good idea. Mentoring is a great way to access different expertise, insights, and perspectives. Our founder, Scarlet Bierman, is an experienced business and marketing mentor. A member of the Local Enterprise Office mentor panel since 2019, she has mentored scores of business owners and marketing professionals over the years. You can work with her for just a few hours or have regular scheduled support over the longer term.

During our in-depth discovery phase, we immerse ourselves in your brand’s mission, values, and objectives. If you don’t have a Brand Bible, we can create one for you. This outlines your brand voice, brand style, messaging, positioning, language, and other copy guidelines. We use this to write our first drafts, then with collaborative review and feedback cycles we perfect the content so that it sounds like you.
Once we’ve worked with you on a few different pieces of content, you’ll find we are able to land your brand voice without your input.

Ethical marketing is sustainable, morally sound marketing in terms of input and output. Starting with output, ethical marketing means practices that respect both the consumer and society. This involves transparency, honesty, and integrity in all campaigns – avoiding false advertising, greenwashing, manipulation, etc. In terms of the inputs, we consider data collection and use, technology choices, partnerships, channels, tactics, and more. It’s a huge area! Ethical marketing isn’t just for charities or social enterprises; every single business can adopt ethical and sustainable principles in their marketing strategies.

Yes, we can. We work with businesses in Dublin and across Ireland on AI search optimisation – also called GEO (generative engine optimisation) or AEO (answer engine optimisation) – which is about getting your business mentioned and cited when people ask ChatGPT, Perplexity, Gemini, or Google’s AI Overviews a question. We start with a visibility audit, testing the questions your customers are likely to ask across these tools so we can identify what needs to change on your website and elsewhere. From there, we can optimise and restructure your content for AI answers or advise your team on doing it themselves. Our GEO work builds on organic SEO, as the two share many of the same foundations. Find out more on our AI search optimisation and GEO page.

We work in B2B, B2C, and G2C. We have experience of business sectors such as professional services, recruitment, jewellery, health & wellness, training & education, tech & SaaS, engineering, food & beverages, travel, and more. We have also worked with public sector agencies and organisations, as well as non-profits.
However, we do not work with companies operating in spaces such as fossil fuels, alcohol, tobacco, gambling, or high-carbon footprint activities.
Some agencies like to specialise in a particular vertical. We prefer to use our experiences in different sectors to bring an external perspective and fresh thinking to our strategies.

Yes, we have clients in Ireland and abroad. We’ve worked with companies and organisations in the UK, Europe, and Asia. A selection of our projects can be found in our Portfolio section.

The business was founded in 2014, and we’ve been proud to work with a wide range of clients in the past 11+ years (some of whom are still clients today). We only take on a handful of projects at a time, as this keeps us fresh and focused. Whether we’re working with a pre-revenue local business or an organisation such as Enterprise Ireland or UCD, we deliver the same level of expertise and commitment. We cut through the noise to make clear, decisive recommendations and give unflinchingly honest advice.

We used to regularly enter awards, but we now feel our track record speaks for itself, and we also don’t like the ‘pay to play’ model of most awards these days.
In the past, projects of ours won/were finalists in the Realex Payments Web Awards, the Blog Awards, the eirSpiders, the Digital Media Awards, and the Sockies. We were also delighted to scoop more than one Gold, Silver, and Bronze at the Blog Awards.

Yes, you can read a selection of the testimonials clients have given us.

Most of our work is project-based and tailored to the scope, needs, and budget of each client. The fee we charge is based on the amount of work involved and the value that the project can bring to the company.
For smaller engagements, such as a mentoring session, a one-page marketing strategy, or a content review, we offer fixed-price packages that you can book online. These are ideal for owner-operators who want to expand their skillset and get impartial advice.
As part of our social and environmental impact policy, around 9% of our annual turnover goes towards charitable donations, ‘good cause’ discounts, pro bono work, and tree planting.