Our philosophy: Thoughtful ideas, thoughtfully executed.

Our brand values

Fundamental beliefs about our business

Equality

Equality is a human right. Treat every person equally, no exceptions. Diversity is a social and economic imperative. Discrimination on the basis of age, disability, ethnicity, nationality, skin colour, gender, gender identity, gender expression, marital or social status, religion, lifestyle, or sexuality is not acceptable and must always be challenged.

We are feminists. We want gender balance, but we also believe every woman – in particular women of colour, trans women, and disabled women – should get the kinds of opportunities that are thrown at white cis men in the name of meritocracy.

We want to see more women on panels, committees, and boards; in politics; and at every level of every type of industry. We want gender-specific data collected in surveys, studies, and medical trials.

Ethics

Conducting business in an ethical way is core to our operations. We set our prices fairly, based on the value we know we can bring. We are completely impartial in our advice because we NEVER benefit from any kind of kickback, referral fee, affiliate discount, or ‘partnership’ scheme for any product or service we recommend.

We must agree morally with the business conducted by our clients. We don’t work with businesses that destroy the social or environmental fabric of the world (the oil industry or tobacco industry, for example). We are proud members of Clean Creatives.

We also give back whenever we can. Charitable donations, ‘good cause’ discounts, and pro bono work currently represent around 9% of our annual turnover.

Environment

We are resolutely planet-first. We believe it is the duty of every individual and organisation – no matter its size – to be proactive in protecting the environment and tackling the climate emergency.

We are thoughtful in making any new purchases. We consider the environmental impact of any business decisions we make. We buy from local or Irish suppliers whenever there is an option to do so. We buy second-hand. We reduce, reuse, repair, rethink, and recycle.

Our decision-making process involves alignment with the UN’s 17 Sustainable Development Goals (SDGs). We also help our clients to bring these goals into their own processes and integrate their environmental credentials into marketing in a transparent way that complies with EU and international frameworks.

Empathy

We try to always act in the best interests of clients or potential clients. This means nurturing our ability to see the world from their point of view, being open-minded and receptive to new concepts. We aim to do this for both clients and the people our clients are trying to reach.

Core to our way of thinking is that the best marketing is about great communication; we believe in understanding people, not selling to them. This is the approach we encourage our clients to take as well.

We work hard to continually develop our skills and share our insights and experience freely. We don’t see our knowledge as something to be locked away so that no one else benefits from it. We are not gatekeepers.