About Engage Content the ethical content marketing agency in Dublin

Our philosophy

Thoughtful ideas, thoughtfully executed.

Our brand values

Brand values are the foundation of the building we call a “brand”. Without values, how could any serious decision about the business be made? These fundamental beliefs define what we consider to be good and worthwhile about the business we’re in. At Engage, our values are:


Equality is a human right. Treat every person equally. No exceptions. In the workplace, the very least this should mean is equality of opportunity and pay.

Diversity is a social and economic imperative. Discrimination on the basis of age, disability, ethnicity, nationality, skin colour, gender, gender identity, gender expression, marital or social status, religion, lifestyle, or sexuality is not acceptable and must always be challenged.

We are feminists. We want gender balance, but we also believe every woman – in particular women of colour, trans women, and disabled women – should get the kinds of opportunities that are thrown at young white men in the name of meritocracy.

We want to see more women on panels, committees, and boards; in politics; and at every level of every type of industry. We want gender-specific data collected in surveys, studies, and medical trials.

competition icon Engage Content Marketing Dublin
Fuck inequity


Conducting business in an ethical way is core to our operations. We are completely impartial in our advice because we do not, and have never, benefited from any kind of kickback, referral fee, affiliate discount, or ‘partnership’ scheme for any product or service we recommend.

We set our prices fairly, based on the value we know we can bring. Part of our ethical code is that we must agree morally with the business conducted by our clients. We don’t work with businesses that destroy the social or environment fabric of the world (the oil industry or tobacco industry, for example).

We are proud members of Clean Creatives (a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels) and Below Radar (a community for those who don’t want to rely on marketing that enables surveillance capitalism).

We also give back whenever we can. Charitable donations, ‘good cause’ discounts, and pro bono work currently represent around 9% of our annual turnover.

money-bag icon Engage Content Marketing Dublin
Fuck profiteering


We believe in sustainability. We believe it is the duty of every individual and organisation – no matter its size – to be proactive in protecting the environment and tackling the climate emergency.

We are thoughtful in making any new purchases. We look for eco-friendly options when buying anything for the business, and consider the environmental impact of any business decisions we make. We recycle wherever possible and avoid buying products with single-use plastic packaging. We buy from local or Irish suppliers whenever there is an option to do so. We buy second-hand. We reduce, reuse, repair, rethink, and recycle.

Our decision-making process involves alignment with the UN’s 17 Sustainable Development Goals (SDGs). We also help our clients to bring these goals into their own processes and integrate their environmental credentials into marketing in a transparent way that complies with EU and international frameworks.

Fuck Starbucks


We try to always act in the best interests of the client or potential client. This means nurturing our ability to see the world from their point of view, being open-minded and receptive to new concepts. We aim to do this for both clients and the people our clients are trying to reach.

Core to our way of thinking is that the best marketing is about great communication; we believe in understanding people, not selling to them. This is the approach we encourage our clients to take as well.

We work hard to continually develop our skills and share our insights and experience freely. We don’t see our knowledge as something to be locked away so that no one else benefits from it. We are not gatekeepers.

Fuck closed doors

So those are our founding values, or at least the ones we aspire to. Sometimes, of course, we fail. We are human, after all. But it would be so boring if we were perfect. Honestly, this is better! The reason we wrote these values down is so that we can remind ourselves what they are and correct our course when needed.

Our values drive everything we do. They are the reason we focus on ethical, sustainable marketing strategies and why we enjoy working with social enterprises and other purpose-driven businesses.

We’re a good fit for clients who want to build long-term relationships with trusted partners. We give honest opinions and keep our clients’ best interests in mind. We are committed to working ethically; therefore, we are not a good fit if you use tactics like clickbait, manipulation, spam, black-hat SEO, or greenwashing.

Our brand principles

Brand principles are the walls of our building. These make up our guiding philosophy and shape what kinds of spaces we work within. Our principles are:

  • We want to work with great clients doing good things, whose values align with ours.
  • We want to work with clients who trust us and will give us the space to experiment, but also challenge us and keep us on our toes.
  • We want to work in a collaborative, supportive environment with like-minded people.
  • We want our colleagues to feel safe, secure, and fairly treated.
  • We want to enjoy our work rather than dread it. When work is more stressful than rewarding, something has gone wrong.
  • We want business owners to feel in control of growing their businesses – more informed and more empowered from their contact with us.
  • We want to earn our money honestly, feeling proud of our input and the value we have created.
  • We want to be helpful to our network of local businesses and collaborators.
  • We want our business to be a net contributor to society and the environment.

We hold our principles dear, but it would be fanciful to believe that every project is a fairy dust-sprinkled marketing party where everything is easy and goes according to plan. This isn’t the movies! Sometimes projects start well but evolve into something other than we had imagined. Sometimes the results we expect simply don’t turn up. Sometimes we fight. Sometimes our client just doesn’t get it (that’s on us, we should have explained it better).

What about you? Are you looking for someone to take care of problems before you even know about them, or do you need to control every small detail? Somewhere in between?

Do you already have marketing knowledge? Will you want to be upskilled as we go along, or do you not want to know how the sausages are made? Do you trust in the process, or are you a sceptic waiting to see results before you commit?

We’re not cheap, so if you are going to hire us and then allow your 22-year-old marketing exec to micro-manage us then you are not getting any value from our decades of experience (true story). We will fire you as a client, and that’s a waste of everyone’s time.

Our brand policies

Brand policies are like the furnishings that fit inside the spaces defined by our principles. Policies are what we use in our day-to-day work. But “policy” is a cold word, so think more patchwork throw cushions than New Labour manifesto. Our policies are:

Search is everything!

Don’t be afraid of new ideas

Transparency and (radical) honesty

Give more than expected

Look at the bigger picture

Create great experiences

Focus on communication

Be generous with your time

Growth should be sustainable

Nurture your creativity

Measure KPIs or die trying

Celebrate life (with wine)

As you can see, we put an emphasis on good relationships where everyone benefits. We work hard, care about individuals, and always tell the truth. Sometimes we will disagree with our clients, but remember that we have peeked inside HUNDREDS of businesses and our advice is not just opinion but real insight based on hard business facts and actual marketing results!