Helpful content marketing advice
Blog Awards 2018 winner. Finalist in the Blog Awards, eir Spiders & Sockies
If you’re serious about building a brand strategy fit for the coming decade, you’re going to have to roll up your sleeves and get ready to change how you deliver…
This article was originally written for Fringe, the Irish magazine for salon directors and owners, stylists and creatives. Instagram is so many things. It’s where your friends share their personal…
Have you ever strolled into a room in your house with the same confidence and gusto you’ve entered with a thousand times before, only to be hit with the chilling…
Mentors don’t just tell you what to do. A good mentor is a little like a therapist, empowering you to find options, evaluate choices, and gain insights.
From planning your approach to creating a backlog of potential images to reaching your audience, here's a helpful list of inspiring Instagrams to light a fire under your lacklustre motivation.
What is a Trading Online Voucher and what can it do for your SME? Grants of €2,500 can get you a range of marketing and advertising services.
Giving good feedback is hard. If you struggle with briefing and managing creative teams – designers, web developers, ad creators, content writers, video producers, to name a few – take…
Every industry has its buzzwords and the world of marketing is no different. CTA, SEO, CSS, CTR, SERP – all acronyms that fly with ease from the marketer’s mouth, but…
Have a limited budget? Stuck for time? But need to build an online community for your charity or nonprofit fast? If you’re nodding along, then the good news is that…
For a couple of years now, Facebook has been loudly shouting about how video is the future of social media, of the internet… OF EVERYTHING. While that remains to be…
Building a cutting-edge marketing team for your small business can be tough. Before you start, here's a look at what kind of value you can expect from outsourcing to an…
Google’s revamp of AdWords to Google Ads has made online advertising easier than ever before. However, creating an ad that actually gets results by effectively targeting a specific audience… well,…
If you’re marketing your brand and feel you’re having some success with it, but aren’t exactly sure how much, it’s probably time to think more clearly about KPIs. If your…
Are you afraid of the dark social? I don’t know about you, but hearing the term dark social being thrown about with wild abandon for the last year has been…
At this stage, if you don’t know what Instagram is, you’ve been hiding under a very large, very heavy rock. IGTV, on the other hand, is a relatively new toy for…
We have a list of rules pinned to the wall in Engage HQ - the seven tenets of marketing philosophy that we try to apply to everything we do, whether that’s…
When a new client comes to us, they often don’t have a marketing budget in mind. Before we can even begin to establish a quote, we have to work out…
You are Alice, welcome to Wonderland! You’ve chased the White Rabbit down the rabbit hole and, hooked by his promise of adventure, you enter his domain. This is what it…
After a long year of talking about it and preparing for it, GDPR is finally in effect and our personal data is that bit more secure. Hoorah! But how is…
You’ve weighed up the pros and cons and decided that outsourcing your digital marketing function is the way to go. But how can you get the best out of this…
Content marketing is strategic. If you can get it right, it will bring long-term gains to your business. A high-profile online presence results in ongoing benefits like increasing website traction…
It is no surprise that the office hero, for having the highest emotional intelligence, is the marketer in the room. Yes, these are the minds finely attuned to what makes…
When it comes to communication technology, email may be an old timer in comparison to SMS, IM, video calls and augmented reality selfie messaging, but it still has more than…
How to streamline your marketing strategy to deliver a more coherent, considered and engaging online presence. These 7 simple steps will get you there, even if you're not an expert…
The value of text content has not changed because of the digital age, however, HOW people consume this content has. To assume that off-screen content is consumed in the same…
With some 3 billion potential consumers online, localising your digital content can no longer be an afterthought. Targeting local markets is requires more than simply translating content into local languages,…
Getting organic reach on social these days is an uphill battle. You may want to push your offering out in front with paid advertising. We look at how the advertising…
What exactly is marketing, and what are its origins? We take a walk down marketing lane and look at how it has evolved over time... from the era of 'supply…
Digital marketers are multitaskers who can marry creative flair with business savvy. In any given day they'll work on blogs, newsletters, reports, social network updates, landing pages, videos, marketing graphics...…
There is a huge amount of sometimes conflicting advice about blogging online – how to blog, when to blog, how to get results, etc. It can often seem a little…
Building a good website, especially when you're an established business with a diverse offering, is a complicated task. There's also the wider context to consider, the industry, the market, and…
Lots of people you know are on LinkedIn, but you're not sure it's really necessary... do people actually need a LinkedIn profile these days? Should an SME or local company…
When a business publishes a blog, creates a video or posts an image on their social media, they have their fingers crossed in the hope it will go viral. Therefore,…
If you aren’t expert in this area, or have taken advice from the wrong people, there are lots of ways your website could be letting you down. Here are a…
Mental illness - two words that carry an inordinate amount of stigma. As a subject that is becoming increasingly current in everyday life, and as we learn more about the…
Minority languages are set to meet their biggest challenge yet in today’s climate and with the world becoming increasingly reliant on technology, English has been reinforced as the lingua franca.…
As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for…
I’m not going to lie, blogging is hard work. You have to come up with a strong idea and then write a compelling text that people will want to read…
All too many business blogs start with a flurry of excitement and activity, only to end up languishing, abandoned, in a dusty corner of the company website. Establishing why you…
It’s natural to want everything to be “just so” before you start trying to attract customers to your product or service… in the meantime you've missed all those opportunities to…
"Relationships are the key, the basis of customer choice and company adaptation. After all, what is a successful brand but a special relationship? And who better than a company’s marketing…
Content is everywhere! So, if you’ve decided to use content marketing to increase your online visibility, you'll need to ensure that your content is of the highest possible quality. But…
In today’s digital landscape, the companies that put their heart into their online presence are the ones making big strides when it comes to engagement. It’s not enough to just…
Marketing has changed dramatically since the dawn of ‘social’, and there’s no denying that the brands that do well are those that find a way to connect with their fans…
Viral campaigns should go viral because they engage people in a positive way, not because they trick people. People should want to share them because they’re brilliant, or heart-rending, or…
