Helpful content marketing advice

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What is dark social - a how-to guide for marketing in the unknown

What is dark social? A how-to guide for marketing in the unknown

| Social Media | No Comments

Are you afraid of the dark social? I don’t know about you, but hearing the term dark social being thrown about with wild abandon for the last year has been…

Get up and running with IGTV - Engage Content Marketing Agency Dublin

How to use Instagram’s IGTV to market your business

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At this stage, if you don’t know what Instagram is, you’ve been hiding under a very large, very heavy rock. IGTV, on the other hand, is a relatively new toy for…

7 ways to take your marketing strategy from blah to deadly (#longread) - Engage Content Marketing Agency - Dublin

7 ways to take your marketing strategy from blah to deadly (#longread)

| Content Strategy | No Comments

We have a list of rules pinned to the wall in Engage HQ – the seven tenets of marketing philosophy that we try to apply to everything we do, whether that’s…

How much should I spend on marketing my business - Engage Content Marketing Agency Dublin

How much should I spend on marketing my business?

| Content Strategy | No Comments

When a new client comes to us, they often don’t have a marketing budget in mind. Before we can even begin to establish a quote, we have to work out…

Business in Wonderland your guide to surviving social media - Engage Content Marketing Agency Dublin

Business in Wonderland: your guide to surviving social media

| Social Media | No Comments

You are Alice, welcome to Wonderland! You’ve chased the White Rabbit down the rabbit hole and, hooked by his promise of adventure, you enter his domain. This is what it…

Gated content for building your email list - Engage Content Marketing Agency - Dublin

Gated content for growing your email list and more

| Content Marketing | No Comments

After a long year of talking about it and preparing for it, GDPR is finally in effect and our personal data is that bit more secure. Hoorah! But how is…

How get the best out of a digital marketing agency (and avoid being an agency hopper!) - Engage Content - Dublin

How to get the best out of a digital marketing agency (and avoid being an agency hopper!)

| Content Strategy | No Comments

You’ve weighed up the pros and cons and decided that outsourcing your digital marketing function is the way to go. But how can you get the best out of this new relationship with a marketing agency?..

3 psychological tactics to boost your content marketing strategy Engage Content Marketing Agency Dublin

3 psychological tactics to boost your content marketing strategy

| Content Strategy | No Comments

Content marketing is strategic. If you can get it right, it will bring long-term gains to your business. A high-profile online presence results in ongoing benefits like increasing website traction…

The ego driving social media -Engage Content Marketing Agency Dublin

Did you know that marketers have the highest EQ in the office?

| Content Strategy | No Comments

It is no surprise that the office hero, for having the highest emotional intelligence, is the marketer in the room. Yes, these are the minds finely attuned to what makes humans tick…

4 reasons why email marketing (still) works - Engage Content Marketing Agency Dublin

4 reasons why email marketing (still) works

| Content Marketing | No Comments

When it comes to communication technology, email may be an old timer in comparison to SMS, IM, video calls and augmented reality selfie messaging, but it still has more than a few tricks up its sleeve.

7 steps to rebooting your marketing strategy - Engage Content Marketing Agency - Dublin

Reboot your marketing strategy in 7 easy steps

| Content Strategy | No Comments

How to streamline your marketing strategy to deliver a more coherent, considered and engaging online presence. These 7 simple steps will get you there, even if you’re not an expert marketer!

User behaviour and why your content needs to adapt - Engage Content Marketing Agency Dublin

User behaviour: why your content needs to adapt

| Customer Experience | No Comments

The value of text content has not changed because of the digital age, however, HOW people consume this content has. To assume that off-screen content is consumed in the same way as digital content would be a mistake.

Think global with a website localisation strategy - Engage Content Marketing Agency Dublin

Think global with a website localisation strategy

| Localisation | No Comments

With some 3 billion potential consumers online, localising your digital content can no longer be an afterthought. Targeting local markets is requires more than simply translating content into local languages, and even the process of translation needs careful consideration.

Getting your content seen on social media - Engage Content Marketing Agency - Dublin

Getting your content seen on social media

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Getting organic reach on social these days is an uphill battle. You may want to push your offering out in front with paid advertising. We look at how the advertising tools on Facebook, LinkedIn, Twitter and Instagram can help you grow your audiences and engagement.

A trip down marketing lane Engage Content Marketing Agency Dublin

A trip down marketing lane (video)

| Content Marketing | No Comments

What exactly is marketing, and what are its origins? We take a walk down marketing lane and look at how it has evolved over time… from the era of ‘supply creates its own demand’ to today’s noisy and all-pervasive marketing landscape.

What makes a digital marketer - Engage Content Marketing Agency - Dublin

What makes a digital marketer?

| Content Marketing | No Comments

Digital marketers are multitaskers who can marry creative flair with business savvy. In any given day they’ll work on blogs, newsletters, reports, social network updates, landing pages, videos, marketing graphics… it’s a packed workload!

Blogging myths vs reality Engage Content Marketing Agency Dublin

Blogging: the myths and the reality

| Content Marketing | No Comments

There is a huge amount of sometimes conflicting advice about blogging online – how to blog, when to blog, how to get results, etc. It can often seem a little overwhelming, not to say off-putting. So before you decide if blogging is the right inbound tactic for your business, let’s bust a few myths about it!

Understand your competition, but don't copy them - Engage content marketing agency - Dublin

Understand your competition, but don’t copy them

| Content Strategy | No Comments

Building a good website, especially when you’re an established business with a diverse offering, is a complicated task. There’s also the wider context to consider, the industry, the market, and of course the socio-economic climate. Positioning a brand for success is both a delicate and complex task.

Why is LinkedIn a must for companies and individuals? - Engage Content Marketing Agency - Dublin

Why is LinkedIn a must for companies and individuals?

| Social Media | No Comments

Lots of people you know are on LinkedIn, but you’re not sure it’s really necessary… do people actually need a LinkedIn profile these days? Should an SME or local company have a LinkedIn page? Is this just for large/multinational brands?

Marketing: truth, lies and grey areas - Engage Content Marketing Agency - Dublin

Marketing: truth, lies and grey areas

| Content Strategy | No Comments

When a business publishes a blog, creates a video or posts an image on their social media, they have their fingers crossed in the hope it will go viral. Therefore, if the truth is not popular anymore then the only way some businesses can see to fulfil this goal is to skew the truth.

Five ways your website is hurting your business Engage Content Marketing

5 ways your website is hurting your business

| Content Strategy | No Comments

If you aren’t expert in this area, or have taken advice from the wrong people, there are lots of ways your website could be letting you down. Here are a few examples of problems that could actually be turning clients away, or stopping them from even finding you in the first place.

Marketing and mental health - Engage Content Marketing Dublin

Marketing and mental health

| Content Strategy | No Comments

Mental illness – two words that carry an inordinate amount of stigma. As a subject that is becoming increasingly current in everyday life, and as we learn more about the many different forms it can take, I want to take a moment to think about how we can use modern day marketing to promote awareness for positive mental health.

Irish language Engage Content Marketing Agency

Tech will tell what lies in store for the Irish language

| Customer Experience | No Comments

Minority languages are set to meet their biggest challenge yet in today’s climate and with the world becoming increasingly reliant on technology, English has been reinforced as the lingua franca. The majority of the technological infrastructure that dominates our world is provided through English, which certainly poses a threat towards minority languages.

Content marketing tips for startups - Engage content marketing - dublin

Content marketing tips for startups

| Content Marketing, Content Strategy | No Comments

As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!

Creating a great writing routine for your company blog - Engage Content Marketing Agency - Dublin

Creating a great writing routine for your company blog

| Content Marketing | No Comments

I’m not going to lie, blogging is hard work. You have to come up with a strong idea and then write a compelling text that people will want to read and get value from. And you already have 150 other things to do this week… so here are my tips for organising your writing routine and getting the most out of your writing time.

Avoid starting a company blog that has nothing to say - Engage Content Marketing Agency - Dublin

Avoid starting a company blog that has nothing to say

| Content Marketing | No Comments

All too many business blogs start with a flurry of excitement and activity, only to end up languishing, abandoned, in a dusty corner of the company website. Establishing why you are going to start a company blog, who it’s for and what you’re going to publish on it is crucial to creating a sustainable blog presence…

Is it too soon to start marketing? - Engage Content Marketing Agency - Dublin

Is it too soon to start marketing?

| Content Strategy | No Comments

It’s natural to want everything to be “just so” before you start trying to attract customers to your product or service… in the meantime you’ve missed all those opportunities to connect with your community.

The evolution of digital marketing - Engage Content Marketing Agency

The evolution of digital marketing

| Content Marketing | No Comments

“Relationships are the key, the basis of customer choice and company adaptation. After all, what is a successful brand but a special relationship? And who better than a company’s marketing people to create, sustain, and interpret the relationship between the company, its suppliers, and its customers?”

What is quality content - Engage Content Marketing Agency - Dublin

What is quality content marketing?

| Content Marketing | No Comments

Content is everywhere! So, if you’ve decided to use content marketing to increase your online visibility, you’ll need to ensure that your content is of the highest possible quality. But what is quality content and how do you create it?

Putting the heart into your brand - Engage Content Marketing Agency

Putting the heart into your brand

| Content Marketing | No Comments

In today’s digital landscape, the companies that put their heart into their online presence are the ones making big strides when it comes to engagement. It’s not enough to just say “we put you first,” you have to really care about the people who buy your products or services.

I'd like you to rethink your marketing strategy - Engage Content Marketing Agency - Dublin

I’d like you to rethink your marketing strategy

| Content Strategy | No Comments

Marketing has changed dramatically since the dawn of ‘social’, and there’s no denying that the brands that do well are those that find a way to connect with their fans that goes beyond the simple broadcasting of an advertising message and actually engage with clients.

Marketing shouldn't leave you feeling dirty - Engage Content Marketing Agency - Dublin

Marketing shouldn’t leave you feeling dirty

| Content Marketing | No Comments

Viral campaigns should go viral because they engage people in a positive way, not because they trick people. People should want to share them because they’re brilliant, or heart-rending, or funny, or teach you something you didn’t know.