Have you ever strolled into a room in your house with the same confidence and gusto you’ve entered with a thousand times before, only to be hit with the chilling anxiety of having absolutely no idea what in God’s name has brought you there?? You find yourself aimlessly suspended in a state of paralysis as …
How To Create A Great Content Marketing Strategy Read More »
What is a Trading Online Voucher and what can it do for your SME? Grants of €2,500 can get you a range of marketing and advertising services.
Every industry has its buzzwords and the world of marketing is no different. CTA, SEO, CSS, CTR, SERP – all acronyms that fly with ease from the marketer’s mouth, but all too often to the befuddlement of their clients. Whose fault is it? In this case, we’re sorry to admit it would be the marketer’s. …
Have a limited budget? Stuck for time? But need to build an online community for your charity or nonprofit fast? If you’re nodding along, then the good news is that you’re in the right place! But we won’t pretend like this is going to be easy peasy lemon squeezy. You’re going to have to get …
Building Social Media Communities For Nonprofit Groups And Organisations Read More »
After a long year of talking about it and preparing for it, GDPR is finally in effect and our personal data is that bit more secure. Hoorah! But how is your email list looking now that we’re post-D-Day? For the solicitous companies that launched a re-opt-in campaign, gently pleading with their audience to tick the …
How To Use Gated Content For Growing Your Email List And More Read More »
You’ve weighed up the pros and cons and decided that outsourcing your digital marketing function is the way to go. But how can you get the best out of this new relationship with a marketing agency?..
It is no surprise that the office hero, for having the highest emotional intelligence, is the marketer in the room. Yes, these are the minds finely attuned to what makes humans tick…
When it comes to communication technology, email may be an old timer in comparison to SMS, IM, video calls and augmented reality selfie messaging, but it still has more than a few tricks up its sleeve.
The value of text content has not changed because of the digital age, however, HOW people consume this content has. To assume that off-screen content is consumed in the same way as digital content would be a mistake.
Getting organic reach on social these days is an uphill battle. You may want to push your offering out in front with paid advertising. We look at how the advertising tools on Facebook, LinkedIn, Twitter and Instagram can help you grow your audiences and engagement.
What exactly is marketing, and what are its origins? We take a walk down marketing lane and look at how it has evolved over time… from the era of ‘supply creates its own demand’ to today’s noisy and all-pervasive marketing landscape.
Digital marketers are multitaskers who can marry creative flair with business savvy. In any given day they’ll work on blogs, newsletters, reports, social network updates, landing pages, videos, marketing graphics… it’s a packed workload!
Lots of people you know are on LinkedIn, but you’re not sure it’s really necessary… do people actually need a LinkedIn profile these days? Should an SME or local company have a LinkedIn page? Is this just for large/multinational brands?
When a business publishes a blog, creates a video or posts an image on their social media, they have their fingers crossed in the hope it will go viral. Therefore, if the truth is not popular anymore then the only way some businesses can see to fulfil this goal is to skew the truth.
