26th April 2018
How to get the best out of a digital marketing agency (and avoid being an agency hopper!)
You’ve weighed up the pros and cons and decided that outsourcing your digital marketing function…
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23rd March 2018
3 psychological tactics to boost your content marketing strategy
Content marketing is strategic. If you can get it right, it will bring long-term gains…
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19th February 2018
Did you know that marketers have the highest EQ in the office?
It is no surprise that the office hero, for having the highest emotional intelligence, is…
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19th December 2017
4 reasons why email marketing (still) works
When it comes to communication technology, email may be an old timer in comparison to…
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7th December 2017
Reboot your marketing strategy in 7 easy steps
How to streamline your marketing strategy to deliver a more coherent, considered and engaging online…
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26th October 2017
User behaviour: why your content needs to adapt
The value of text content has not changed because of the digital age, however, HOW…
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29th September 2017
Think global with a website localisation strategy
With some 3 billion potential consumers online, localising your digital content can no longer be…
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13th September 2017
Getting your content seen on social media
Getting organic reach on social these days is an uphill battle. You may want to…
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25th August 2017
A trip down marketing lane (video)
What exactly is marketing, and what are its origins? We take a walk down marketing…
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9th August 2017
What makes a digital marketer?
Digital marketers are multitaskers who can marry creative flair with business savvy. In any given…
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12th July 2017
Blogging: the myths and the reality
There is a huge amount of sometimes conflicting advice about blogging online – how to…
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16th June 2017
Understand your competition, but don’t copy them
Building a good website, especially when you're an established business with a diverse offering, is…
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25th May 2017
Company and/or personal profile: why LinkedIn is a must
Lots of people you know are on LinkedIn, but you're not sure it's really necessary...…
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29th April 2017
Marketing: truth, lies and grey areas
When a business publishes a blog, creates a video or posts an image on their…
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10th January 2017
Five ways your website is hurting your business
If you aren’t expert in this area, or have taken advice from the wrong people,…
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18th August 2016
Marketing and mental health
Mental illness - two words that carry an inordinate amount of stigma. As a subject…
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14th November 2015
Tech will tell what lies in store for the Irish language
Minority languages are set to meet their biggest challenge yet in today’s climate and with…
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10th July 2015
Content marketing tips for startups
As a startup, you’re always looking for ways to find new clients and grow awareness…
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6th July 2015
Creating a great writing routine for your company blog
I’m not going to lie, blogging is hard work. You have to come up with…
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19th May 2015
Avoid starting a company blog that has nothing to say
All too many business blogs start with a flurry of excitement and activity, only to…
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19th March 2015
Is it too soon to start marketing?
It’s natural to want everything to be “just so” before you start trying to attract…
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27th January 2015
The evolution of marketing
"Relationships are the key, the basis of customer choice and company adaptation. After all, what…
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9th December 2014
What is quality content?
Content is everywhere! So, if you’ve decided to use content marketing to increase your online…
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21st November 2014
Putting the heart into your brand
In today’s digital landscape, the companies that put their heart into their online presence are…
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11th November 2014
I’d like you to rethink your marketing strategy
Marketing has changed dramatically since the dawn of ‘social’, and there’s no denying that the…
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6th November 2014
Marketing shouldn’t leave you feeling dirty
Viral campaigns should go viral because they engage people in a positive way, not because…
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