Ethical marketing involves the responsible and transparent promotion of products or services, taking into account the potential impact on consumers, society, and the environment. This can include things like being truthful in advertising, respecting privacy, and being socially and environmentally responsible. But why is ethical marketing practice distinct from marketing as usual? This article will […]
Social media sites aren’t going away, even if some of us think that might be a good thing. Last December, TikTok surpassed Facebook and Google as the most popular destination on the internet globally. So it’s not surprising that most businesses assume that they will succeed if only they put time and money into being
What is a Trading Online Voucher and what can it do for your SME? Grants of €2,500 can get you a range of marketing and advertising services.
Giving good feedback is hard. If you struggle with briefing and managing creative teams – designers, web developers, ad creators, content writers, video producers, to name a few – take heart in knowing that you are far from being the first. But teams NEED feedback, it’s crucial for the creative process. Being a productive partner
Every industry has its buzzwords and the world of marketing is no different. CTA, SEO, CSS, CTR, SERP – all acronyms that fly with ease from the marketer’s mouth, but all too often to the befuddlement of their clients. Whose fault is it? In this case, we’re sorry to admit it would be the marketer’s.
After a long year of talking about it and preparing for it, GDPR is finally in effect and our personal data is that bit more secure. Hoorah! But how is your email list looking now that we’re post-D-Day? For the solicitous companies that launched a re-opt-in campaign, gently pleading with their audience to tick the
When it comes to communication technology, email may be an old timer in comparison to SMS, IM, video calls and augmented reality selfie messaging, but it still has more than a few tricks up its sleeve.
What exactly is marketing, and what are its origins? We take a walk down marketing lane and look at how it has evolved over time… from the era of ‘supply creates its own demand’ to today’s noisy and all-pervasive marketing landscape.
Digital marketers are multitaskers who can marry creative flair with business savvy. In any given day they’ll work on blogs, newsletters, reports, social network updates, landing pages, videos, marketing graphics… it’s a packed workload!
There is a huge amount of sometimes conflicting advice about blogging online – how to blog, when to blog, how to get results, etc. It can often seem a little overwhelming, not to say off-putting. So before you decide if blogging is the right inbound tactic for your business, let’s bust a few myths about it!
As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!
I’m not going to lie, blogging is hard work. You have to come up with a strong idea and then write a compelling text that people will want to read and get value from. And you already have 150 other things to do this week… so here are my tips for organising your writing routine and getting the most out of your writing time.
All too many business blogs start with a flurry of excitement and activity, only to end up languishing, abandoned, in a dusty corner of the company website. Establishing why you are going to start a company blog, who it’s for and what you’re going to publish on it is crucial to creating a sustainable blog presence…
“Relationships are the key, the basis of customer choice and company adaptation. After all, what is a successful brand but a special relationship? And who better than a company’s marketing people to create, sustain, and interpret the relationship between the company, its suppliers, and its customers?”
Content is everywhere! So, if you’ve decided to use content marketing to increase your online visibility, you’ll need to ensure that your content is of the highest possible quality. But what is quality content and how do you create it?
In today’s digital landscape, the companies that put their heart into their online presence are the ones making big strides when it comes to engagement. It’s not enough to just say “we put you first,” you have to really care about the people who buy your products or services.