Have you ever strolled into a room in your house with the same confidence and gusto you’ve entered with a thousand times before, only to be hit with the chilling anxiety of having absolutely no idea what in God’s name has brought you there?? You find yourself aimlessly suspended in a state of paralysis as …
How To Create A Great Content Marketing Strategy Read More »
Mentors don’t just tell you what to do. A good mentor is a little like a therapist, empowering you to find options, evaluate choices, and gain insights.
What is a Trading Online Voucher and what can it do for your SME? Grants of €2,500 can get you a range of marketing and advertising services.
Giving good feedback is hard. If you struggle with briefing and managing creative teams – designers, web developers, ad creators, content writers, video producers, to name a few – take heart in knowing that you are far from being the first. But teams NEED feedback, it’s crucial for the creative process. Being a productive partner …
How To Manage Your Agency – The Art Of Great Feedback Read More »
Every industry has its buzzwords and the world of marketing is no different. CTA, SEO, CSS, CTR, SERP – all acronyms that fly with ease from the marketer’s mouth, but all too often to the befuddlement of their clients. Whose fault is it? In this case, we’re sorry to admit it would be the marketer’s. …
Building a cutting-edge marketing team for your small business can be tough. Before you start, here’s a look at what kind of value you can expect from outsourcing to an agency.
If you’re marketing your brand and feel you’re having some success with it, but aren’t exactly sure how much, it’s probably time to think more clearly about KPIs. If your previous tactic was to log into your Analytics, click around a few times, then choke back the overwhelming sense of panic and shut it down …
Marketing ROI: What Business Metrics Should You Measure? Read More »
We have a list of rules pinned to the wall in Engage HQ – the seven tenets of marketing philosophy that we try to apply to everything we do, whether that’s work for ourselves or for our clients. We’ve thought long and hard about them, and while they aren’t set in stone and are liable to …
7 Steps To Transforming Your Business Marketing Strategy Read More »
When a new client comes to us, they often don’t have a marketing budget in mind. Before we can even begin to establish a quote, we have to work out what a reasonable marketing budget is for them. Only once that’s established can we decide if we’re able to deliver results for them. There are …
How Much Should I Spend On Marketing My Business? Read More »
You’ve weighed up the pros and cons and decided that outsourcing your digital marketing function is the way to go. But how can you get the best out of this new relationship with a marketing agency?..
Content marketing is strategic. If you can get it right, it will bring long-term gains to your business. A high-profile online presence results in ongoing benefits like increasing website traction and brand awareness. Understanding the psychology behind virtual interactions is essential for successful content marketing. Here are four ways you can boost engagement and conversions …
3 Psychological Tactics To Boost Your Content Marketing Strategy Read More »
It is no surprise that the office hero, for having the highest emotional intelligence, is the marketer in the room. Yes, these are the minds finely attuned to what makes humans tick…
How to streamline your marketing strategy to deliver a more coherent, considered and engaging online presence. These 7 simple steps will get you there, even if you’re not an expert marketer!
Building a good website, especially when you’re an established business with a diverse offering, is a complicated task. There’s also the wider context to consider, the industry, the market, and of course the socio-economic climate. Positioning a brand for success is both a delicate and complex task.
When a business publishes a blog, creates a video or posts an image on their social media, they have their fingers crossed in the hope it will go viral. Therefore, if the truth is not popular anymore then the only way some businesses can see to fulfil this goal is to skew the truth.
If you aren’t expert in this area, or have taken advice from the wrong people, there are lots of ways your website could be letting you down. Here are a few examples of problems that could actually be turning clients away, or stopping them from even finding you in the first place.
Mental illness – two words that carry an inordinate amount of stigma. As a subject that is becoming increasingly current in everyday life, and as we learn more about the many different forms it can take, I want to take a moment to think about how we can use modern day marketing to promote awareness for positive mental health.
As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!
It’s natural to want everything to be “just so” before you start trying to attract customers to your product or service… in the meantime you’ve missed all those opportunities to connect with your community.
Marketing has changed dramatically since the dawn of ‘social’, and there’s no denying that the brands that do well are those that find a way to connect with their fans that goes beyond the simple broadcasting of an advertising message and actually engage with clients.