Content Strategy

What's the easiest way to create a content marketing strategy - Marketing Agency Dublin

Have you ever strolled into a room in your house with the same confidence and gusto you’ve entered it a thousand times before, only to be hit with the chilling anxiety of having absolutely no idea what has brought you there?? You find yourself aimlessly suspended in a state of paralysis as you rummage through

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How to manage your agency - the art of giving great feedback

Giving good feedback is hard. If you struggle with briefing and managing creative teams – designers, web developers, ad creators, content writers, video producers, to name a few – take heart in knowing that you are far from being the first. But teams NEED feedback, it’s crucial for the creative process. Being a productive partner

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The Marketing Dictionary every non-marketer wishes they had

Every industry has its buzzwords and the world of marketing is no different. CTA, SEO, CSS, CTR, SERP – all acronyms that fly with ease from the marketer’s mouth, but all too often to the befuddlement of their clients. Whose fault is it? In this case, we’re sorry to admit it would be the marketer’s.

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Marketing ROI what business metrics should you measure

If you’re marketing your brand and feel you’re having some success with it, but aren’t exactly sure how much, it’s probably time to think more clearly about KPIs. If your previous tactic was to log into your Analytics, click around a few times, then choke back the overwhelming sense of panic and shut it down

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7 steps to transforming your business marketing strategy

We have a list of rules pinned to the wall in Engage HQ – the seven tenets of marketing philosophy that we try to apply to everything we do, whether that’s work for ourselves or for our clients. We’ve thought long and hard about them, and while they aren’t set in stone and are liable to

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How much should i spend on marketing my small business

When a new client comes to us, they often don’t have a marketing budget in mind. Before we can even begin to establish a quote, we have to work out what a reasonable marketing budget is for them. Only once that’s established can we decide if we’re able to deliver results for them. There are

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Three psychological tactics to boost your content marketing strategy

Content marketing is strategic. If you can get it right, it will bring long-term gains to your business. A high-profile online presence results in ongoing benefits like increasing website traction and brand awareness. Understanding the psychology behind virtual interactions is essential for successful content marketing. Here are four ways you can boost engagement and conversions

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Understand your competition but dont copy them

Building a good website, especially when you’re an established business with a diverse offering, is a complicated task. There’s also the wider context to consider, the industry, the market, and of course the socio-economic climate. Positioning a brand for success is both a delicate and complex task.

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Marketing truth lies and grey areas Engage Content Dublin

When a business publishes a blog, creates a video or posts an image on their social media, they have their fingers crossed in the hope it will go viral. Therefore, if the truth is not popular anymore then the only way some businesses can see to fulfil this goal is to skew the truth.

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Five ways your website is hurting your business Engage Content Marketing

If you aren’t expert in this area, or have taken advice from the wrong people, there are lots of ways your website could be letting you down. Here are a few examples of problems that could actually be turning clients away, or stopping them from even finding you in the first place.

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positive mental health messages in marketing 1

Mental illness – two words that carry an inordinate amount of stigma. As a subject that is becoming increasingly current in everyday life, and as we learn more about the many different forms it can take, I want to take a moment to think about how we can use modern day marketing to promote awareness for positive mental health.

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content marketing engage scarlet merrill 1

As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!

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good marketing strategy content management 1

Marketing has changed dramatically since the dawn of ‘social’, and there’s no denying that the brands that do well are those that find a way to connect with their fans that goes beyond the simple broadcasting of an advertising message and actually engage with clients.

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