Customer Experience

Human brand experience strategy why you should ditch your old approach to brand marketing Engage Content

If you’re serious about building a brand strategy fit for the coming decade, you’re going to have to roll up your sleeves and get ready to change how you deliver every aspect of your product or service. In 2020 and beyond, the brands successfully positioning themselves for growth are those that focus on delivering a …

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User behaviour and why your content needs to adapt Engage Content Dublin

The value of text content has not changed because of the digital age, however, HOW people consume this content has. To assume that off-screen content is consumed in the same way as digital content would be a mistake.

Irish Engage Content Dylan Redmond writing copywriting 1

Minority languages are set to meet their biggest challenge yet in today’s climate and with the world becoming increasingly reliant on technology, English has been reinforced as the lingua franca. The majority of the technological infrastructure that dominates our world is provided through English, which certainly poses a threat towards minority languages.