This article was originally written for Fringe, the Irish magazine for salon directors and owners, stylists and creatives. Instagram is so many things. It’s where your friends share their personal milestones, artists display their masterpieces, foodies archive their gastronomic adventures, celebrities connect with their fans and businesses sell their wares. But where do hair salons …
Social Media: 5 Secrets To Salon Success On Instagram Read More »
From planning your approach to creating a backlog of potential images to reaching your audience, here’s a helpful list of inspiring Instagrams to light a fire under your lacklustre motivation.
Have a limited budget? Stuck for time? But need to build an online community for your charity or nonprofit fast? If you’re nodding along, then the good news is that you’re in the right place! But we won’t pretend like this is going to be easy peasy lemon squeezy. You’re going to have to get …
Building Social Media Communities For Nonprofit Groups And Organisations Read More »
For a couple of years now, Facebook has been loudly shouting about how video is the future of social media, of the internet… OF EVERYTHING. While that remains to be seen (to be frank, we’re a little concerned by Facebook’s underlying motive because they supposedly inflated all their figures in order to make their prediction …
Why Does Your Business Need Video For Marketing? Read More »
Are you afraid of the dark social? I don’t know about you, but hearing the term dark social being thrown about with wild abandon for the last year has been giving me chills. I’ve gone from trying to guess its meaning (something to do with deep web pirates having parties?) to drastically misunderstanding and distrusting …
What Is Dark Social? A How-To Guide For Marketing In The Unknown Read More »
At this stage, if you don’t know what Instagram is, you’ve been hiding under a very large, very heavy rock. IGTV, on the other hand, is a relatively new toy for all us overgrown children – sorry, I meant business people – to play with. Touted as the one to rival YouTube, Instagram’s video streaming channel …
How To Use Instagram’s IGTV To Market Your Business Read More »
You are Alice, welcome to Wonderland! You’ve chased the White Rabbit down the rabbit hole and, hooked by his promise of adventure, you enter his domain. This is what it can feel like to join social media as a business. Armed with Facebook, Instagram, Twitter and maybe even LinkedIn accounts, you are ready to discover …
Business In Wonderland: Your Guide To Surviving Social Media Read More »
Getting organic reach on social these days is an uphill battle. You may want to push your offering out in front with paid advertising. We look at how the advertising tools on Facebook, LinkedIn, Twitter and Instagram can help you grow your audiences and engagement.
Lots of people you know are on LinkedIn, but you’re not sure it’s really necessary… do people actually need a LinkedIn profile these days? Should an SME or local company have a LinkedIn page? Is this just for large/multinational brands?
