Advertising & Paid Reach
The first rule of advertising (paid search or paid reach) is to create a quality piece of content that your audience wants, needs, or finds engaging. Then, if your business needs to scale quickly or if you have a new brand with no recognition, you can combine this with some paid reach. This dual approach harnesses the strengths of both paid and organic strategies, creating a synergistic effect that helps you to scale your reach and ensure quicker results.
Our approach to advertising
When we develop a piece of quality content, we’ll also work with you to establish the best tactics to improve reach. If you need to attract new audiences, this will typically include some form of paid campaign. It might be a Google Ad to promote a piece of gated content, a promoted post on social media, a media ad, or some kind of paid collaboration.
We’ll choose the platform that’s right for the content in question and the audience you are looking to reach. We’ll tailor this to your budget and work with the platform in question to target the right users at the right time.
Our paid reach services
Join the millions of businesses getting found in more searches with Google.
Use YouTube to potentially reach one-third of all internet users!
Promote content on platforms such as TikTok, Instagram, or Pinterest.
Media partnerships to give you credibility with the right audience.
Engage communities through innovative sponsorships.
Various offline advertising channels that will back up your marketing efforts.
Pay-per-click & other ads
Your business needs to be on the platforms where your target audience is most likely to be. For some brands, this could be social platforms like LinkedIn, Instagram, TikTok, Pinterest, etc. There are various ways to get engagement, but sometimes a paid campaign will get you the results you need in the timeframe you’re looking for.
Why might you need to pay? Because each platform has its own algorithm that dictates who will see your content. On some platforms, the reach is very low or dependent on too many variables… that’s where paid reach can bring you dividends. Not only that, but paid reach on social media platforms can be cheaper that Google ads.
Social media adverts don’t rely on intent – meaning the user doesn’t need to have actively searched for your service or product to become aware of it. Social media advertising also has the benefit of high conversion rates.
You can also reach new audiences with search advertising – PPC campaigns that will put your brand in front of people using search engines, and subsequently through banner ads and retargeting on websites. The advantage is that you only pay when someone engages with your ad, giving you rapid results that are budget-friendly. PPC campaigns offer a sophisticated level of control and attribution.
Why use paid reach or advertising?
The marketplace is bigger and busier than ever. As of January 2024, 5.3 billion people use the internet. Paid advertising will help you target the right audiences to get immediate, consistent traffic. With local search more important than ever, you can also leverage capabilities such as geo-targeting. However, if these ads are not set up correctly or managed regularly, you could be pouring money down the drain.
Luckily, there is a form of paid advertising to suit every type of business and every kind of budget. Whether you want to get people to click, install, view, download, or sign up, paid traffic can increase the effectiveness of your marketing campaigns in the increasingly competitive online world.