The strength of a perfectly executed, decentralised brand
Branding is much, much more than a logo. It’s also more than a sales slogan. A well-developed brand strategy can take your business further, faster. By working on your messaging, positioning, and voice, you can make your company more compelling and more memorable. Brand development takes scattered brand elements and turns them into a single, recognisable brand promise.
Are there lots of behind the scenes things about your business that you feel clients should know but you can’t quite articulate?
Brand strategy & implementation
Let’s be clear about one thing. People don’t buy from you because the blue in your logo is just right. And yet, when it comes to branding, far too many companies think investing in a logo is all they need to do to ‘become a brand’. A good logo is essential, but it’s only the beginning.
Branding is about the bigger picture. A properly developed brand can galvanise and empower teams, allowing them to thrive. It’s also a major factor in successful marketing. By failing to invest in your branding, you are failing to invest in your company’s future.
Branding is what happens when all the things that make your company unique are properly aligned. It’s how you articulate the story behind the brand (your corporate vision, mission, and values), how you present your products/services, and how your brand “talks” (brand voice, style, tone, etc.).
Branding is all about crystallising the “why?” of your business: why you exist and why people should buy from you. It sounds easy, but lots of companies don’t get it right. Their output ends up looking generic or without unity of form or purpose.
Our approach to branding
We’ll help you develop all these areas of your brand by taking a deep dive with you and holding workshops and brainstorming sessions to tease out the different strands. We will challenge your assumptions and inspire discussions. We hold up a mirror to help you present yourselves in the most authentic AND engaging way.
Branding has impact well beyond the marketing department. Apart from obvious outcomes such as clearer brand definition, brand positioning, and brand identity, this work will help to shape advertising and comms strategies, sponsorships, and partnerships. Branding experts can work on improving your customer experience and customer service. They also contribute to operational decisions in areas such as pricing strategy or product development.
Our brand development services
Workshops with the right team members allow you to find brand consensus.
A brand bible brings together the A-Z of your brand so that everyone can understand it.
Stakeholder interviews help to uncover a range of insights crucial to brand development.
Have your branding assessed and discover its strengths and weaknesses.
Developing a brand voice is vital for a unified and distinctive content output.
Make sure creatives such as logo designers are properly briefed to deliver on-brand assets.
Why use a brand development service?
Working with experts who understand how branding works will help you improve your brand identity, brand awareness, and brand performance. Branding pulls together all the tangible and intangible elements that make up your organisation so that people see you and understand you.
Branding isn’t an end in itself. It’s the gold seam that runs through everything the company produces in its advertising, marketing, public relations, and communications activities. It helps define a brand in the mind of a consumer and connect a brand’s shareholders to a common purpose (employees, investors, shareholders, partners, etc.).