Marketing Mentor in Dublin
Marketing mentor for small business owners
If you’re starting a new business, or if your existing business feels like it could do with a marketing boost, one-to-one mentoring gives you an experienced person to work through it with. This is the ideal way to break free from old patterns or simply add new skills to your toolkit, because it leaves you in the driving seat while ensuring you have a structured plan for improvements.
Business owners find mentoring valuable for different and often overlapping reasons. For example, it keeps them motivated through periods of change or growth, it gives them an expert to test ideas on, and it makes them accountable to someone outside the business so that tasks get done. You can book a 60-minute session straight away or talk to us first about whether mentoring would suit you.
“Scarlet is a beacon of light in this overwhelming online world we live in. I found her to be a powerhouse of knowledge, easy to relate to and a great person to engage with.”
Anita Kwint, media services
Benefits of a marketing mentor
Honest feedback for continuous improvement
A marketing mentor draws on past experience and best practice to help you develop and action a marketing strategy. This isn’t a case of someone telling you what to do; rather, you will learn the skills and techniques needed to either carry out marketing tasks yourself or oversee an employee. Together, you and the mentor identify goals and discuss how best to achieve them.
If you are committed to building your business, mentoring is a great way to help you prioritise, structure, and assess your marketing plan. You will get honest answers to your burning questions and learn from those who have gone before.
Our marketing mentor service
Mentoring is a cost-effective solution for business owners who manage their own marketing but would appreciate an outside perspective. You get dedicated one-to-one support from our founder, Scarlet Bierman. An experienced marketing and business mentor, she has over 30 years’ marketing experience in a wide range of industries across B2B, B2C, and G2C, working in the UK, France, and Ireland.
Sessions last 60 minutes and are held online (or in-person in Dublin). You can build momentum by scheduling them weekly or fortnightly, or use them as a monthly check-in (the format is up to you). Understand what is working and what isn’t in your business, then learn how to fix it. No death by PowerPoint, no generic programmes, no ‘VIP Club’ upsells.
Marketing & business mentoring to grow your business
Mentoring will give you clarity, passion, and results!
Creating a successful marketing strategy depends on your business, your market, and your sector. Mentoring takes you straight to what matters in your context, without wading through millions of generic marketing advice blogs hoping to unearth stray nuggets of wisdom that you could actually apply to your business.
There are two key mistakes business Irish owner-operators tend to make. They are either blindly throwing marketing tactics at the wall and hoping some will stick or substantially underinvesting in their marketing. Both these errors lead to the conclusion that “marketing doesn’t work”, but the real issue is the strategy.
Word of mouth will only get you so far, and revenue will plateau if you don’t target future customers. Did you know that 20% of businesses fail within the first year and 50% will fail within five years? Only 4% of businesses ever make it to a €1 million turnover. Success is not guaranteed. A marketing strategy turns effort into results you can repeat!
Marketing connects to pricing, sales, customer service, and operations, so mentoring looks at where they intersect with your marketing strategy. A mentoring engagement usually starts with setting some ambitious goals for the business and learning to measure what matters so you can track your progress.
From there, we establish processes for the business that will improve both efficiency and efficacy. The ultimate aim, of course, is for the business to make more money. Together, we will develop a plan to achieve this and then roll that out across the business.
Some of our projects
healthcare website project front page
Website text writing Engage Content Marketing
Engage Content Dublin EstheClinic Singapore website text copywriting
Find a marketing mentor
Expert marketing mentorship in Ireland
Most successful business owners have worked with mentors or advisors. Marketing is a significant investment, so it’s important that you spend your resources for this wisely. The cost of your time, potential hires, ad spend, agency services, freelancers, and software subscriptions all mount up quickly.
Do you have a plan? Do you know what your goals and metrics are? How will you measure success? It’s not possible to do every kind of marketing tactic on every channel; it’s important to know what you are doing and why so you have the best chance of getting results.
One-off organic marketing packages
Looking for a quick, low-cost way to start? Pick a one-off package and book a session. Larger or ongoing projects are always tailored to your needs and quoted for after an initial call.
Who we’ve worked with
Enterprise Ireland · Health Service Executive (HSE) · Clinique · UCD Professional Academy · L’Oréal · Henkel · Local Enterprise Office · Digital Learning Institute · Spark Innovation Programme · Design, Print & Packaging Skillnet · see more…