Marketing Mentor & Coach
Support and advice to grown your business
If you’re starting up a new business, or if your existing business feels like it could do with a marketing boost, working with an experienced mentor could be for you. This is the ideal way to break free from old patterns or simply add new skills to your toolkit, because it leaves you in the driving seat while ensuring you have a structured plan for improvements.
Lots of business owners enjoy working with a mentor because it keeps them motivated through periods of change or scale, provides an expert sounding board for ideation, and makes them accountable to someone outside the business so that tasks stay on track.
Business & Marketing Mentoring
We believe that context is everything. Creating a successful marketing strategy is about finding the right approach for your business, your market, and your sector. Instead of wading through millions of advice blogs looking for nuggets of wisdom, working with us will get you straight to what matters.
We typically see two problems in the businesses we work with: they are either blindly throwing marketing tactics at the wall and hoping some will stick, or they are substantially underinvesting in their marketing. Unfortunately, these both lead to the conclusion that “marketing doesn’t work”. But that simply isn’t true.
Word of mouth will only get you so far. If you don’t target future business, your revenues will plateau. Did you know that 20% of businesses fail within the first year and 50% will fail within five years? Only 4% of businesses ever make it to a €1 million turnover. Success is not guaranteed. You need a strategy!
There are all kinds of other activities in the business that either feed into marketing or depend on it, and these often need to be looked at as well. It often starts with setting some ambitious goals for the business and learning to measure what matters so you can track your progress.
Small business owners can feel isolated and don’t always have a sounding board to bounce ideas off or brainstorm with. If you don’t come from a business background, you may want to look at whether or not you’re using the right business model, tackling issues in the right order, or implementing the right processes and systems.
We put our obsessive nerdiness to work and help you establish processes for the business that will improve both efficiency and efficacy. The ultimate aim, of course, is for the business to make more money. Together, we will develop a plan to achieve this and then roll that out across the business.
Our Approach To Mentoring & Coaching
When you meet regularly with a mentor, you will get input and advice that helps you to action your marketing strategy effectively and efficiently. This isn’t a case of someone telling you what to do, rather you will learn the skills and techniques required to either carry out marketing tasks yourself or oversee an employee. Together, we’ll identify goals and discuss how best to achieve them. There will be deadlines to meet and during your regular sessions we will look at your implementation and you will get feedback on what went right and where you can make improvements.
If you are committed to building your business, mentoring is a great way to help you prioritise, structure, and assess your marketing plan. You can get real answers to your burning questions, and learn from those who have gone before.
Our Mentoring Services
Mentoring is the perfect cost-effective solution for business owners who manage their own marketing but would appreciate an outside perspective. You will get dedicated one-to-one support from Engage Content’s founder, Scarlet Bierman. An experienced marketing and business mentor, Scarlet has over 25 years’ marketing experience; she’s worked in a wide range of industries and has a track record in B2B, B2C and G2C, working in the UK, France, and Ireland.
Become better at marketing your products and services. Understand what is working and what isn’t in your business. Develop a real plan for growth. No death by PowerPoint, no secret formulas, no ten-step programmes. Just clarity, passion, and results.
Why Work With A Marketing Mentor?
Most successful business owners have worked with mentors and advisors. Marketing represents a significant area of investment, so it’s important that you spend your resources for this wisely – your time, potential hires, ad spend, agency services, freelancers, and software costs all mount up quickly.
Do you have a plan? Do you know what your goals and metrics are? How will you measure success? It’s not possible to do every kind of marketing tactic on every channel; it’s important to know what you are doing, and why, so you have the best chance of getting results.