Marketing For Social Enterprises
Business for good means marketing for good
Lots of businesses now have a purpose beyond profit. If your organisation has priorities such as social, economic, or environmental impact, you need a marketing strategy that reflects that. Get support shaping your communications, public relations, and marketing output to better promote your vision and find your champions.
Sustainable marketing strategies are vital for social enterprises, non-profits, Irish B Corps, and charities. They create real impact, supporting your work and helping you reach further for longer.
Marketing to change the world
You’re on a mission, and you need to work with like-minded people. You need to find your audience and connect with them in real and lasting ways. But the world is changing, and organisations like yours need ways to cut through the noise of the internet to create positive impact for people and planet.
You may be a social enterprise, cooperative, registered charity, or other type of non-profit. You may be a registered B Corp or belong to other accreditations/labels. Or you could have a normal company structure but be dedicated to doing things differently.
Using principles aligned with the UN’s sustainable development goals (SDGs), sustainable marketing helps ethical brands stand out. With thoughtful ideas, remarkable content, and carefully chosen channels, you can create real value in a way that doesn’t cost the earth.
Organisations for good need marketing that is beyond reproach. This means reducing the marketing department’s environmental footprint, communicating honestly and transparently, and evaluating the impact of every comms action.
Our approach to marketing social good
We’re professionals with vast amounts of experience in marketing, and you can expect all the best practice methodologies such as discovery workshops, stakeholder interviews, roadmaps, top-notch project management, etcetera. So far, so blah. We know how to get the job done.
But beyond that, we’re on a mission ourselves. We’re fighting a quiet revolution of our own, one where marketing isn’t about click-bait, coercion, or crappy content. We’ve already implemented successful strategies based on transparency and trust. We go to sleep dreaming of a more equitable world where the good people win and the bad people lose; where the little local business has as much chance of success as the multinational monsters. Utopian? Perhaps. But we strongly believe that idealism is a better starting point than cynicism.
Marketing services for purpose-driven companies
Content marketing is the ideal approach for organisations prioritising people and planet.
Research-backed optimisations to the content and structure of your website.
Thoughtful content that communicates effectively with your audience and stakeholders.
Careful selection of the technologies used to align with the company’s values.
Developing crucial brand elements such as values, messaging, voice, style, and language.
Tap experience in areas such as cookie-less, ethical data use, and non-coercive marketing.
Why use sustainable marketing services?
For non-profits and similar organisations looking to enhance their reputation and credibility, but also improve their operational efficiency and cost-effectiveness, sustainable marketing is the natural choice. A key benefit of taking this path is that it can help build and maintain stronger relationships with stakeholders, including donors, volunteers, and beneficiaries.
By working with an agency that understands the ethical decisions involved and can go through that process with you, your organisation can reduce its environmental impact and operational costs, leading to significant savings and improved efficiency. Purpose-driven businesses can also increase their social impact by aligning mission and marketing more fully, promoting responsible practices to catalyse change in society and the environment.