Marketing & Content Strategy Consultant in Dublin
Marketing strategy services
Many of the businesses we meet aren’t lacking in marketing activity. They’re lacking the reason behind it. A content marketing strategy isn’t merely a list of tactics but the reasoned choice about where to compete and how to win. The execution plan that follows from it covers the channels, content, calendar, and measures of success.
Without the strategy itself, the plan has nothing to rest on, and each activity is judged on its own instead of whether it moves you towards the same goal. That’s why so many businesses get stuck in a loop of trying out random acts of marketing, deciding they ‘didn’t work’ and then moving onto the next idea. When you have a firm strategy that the whole team understands, it becomes clear what activities you should say yes or no to.
“Scarlet mentored me from the very beginning at the conception stage of my business and really helped me focus on the type of clients I should be targeting. From there, we worked on the key digital marketing elements my business needed and what would propel me forward in achieving my goals.”
Keelin O’Keeffe, consumer brand & creative services
Our approach to marketing strategy
Consistent & aligned strategy development
Before you invest in marketing your business, we help make sure your actions are aligned and relevant. What are you doing? Why are you doing it? And what does success look like?
Every project starts with a discovery workshop, in person in Dublin or online, where we dig deep into the business with you. We may also hold interviews or send out questionnaires to the wider team.
We conduct our own research into your industry, competitors, and audience, then carry out a SWOT analysis and tactical planning. We’ll analyse all the data and then build a strategy that will get you in front of the right people at the right time.
We draft the strategy and take you through it in a working session. The document covers elements such as your positioning, messaging, priority channels, content themes, a calendar for the first six months, and the measures we’ll use to judge results.
Once the strategy is finalised, you can carry it out yourselves, ask us to support specific parts, or have us take on the content and activity.
Our marketing strategy & consultancy services
Strategy documents ⇢ Marketing strategy consultancy as part of a package or a standalone service.
Website audits ⇢ A comprehensive review of your website to identify content, SEO, and UX improvements.
Content schedules ⇢ The calendar of what to publish, where, and when, including who collaborates.
Workshops ⇢ Standalone workshops and brainstorming sessions to identify opportunities and solve issues.
Branding ⇢ Developing crucial brand elements such as values, messaging, voice, style, and language.
Project management ⇢ Support running projects such as websites, design, video production, or campaigns.
Build your brand with the right marketing strategy
Strategic marketing management & consultation
A good content marketing strategy takes account of your goals and resources, considers the context you’re trading in, and then coordinates the various elements at your disposal to conceive a streamlined and achievable plan.
Who is your audience? Who are your competitors? Where do opportunities lie? And what is your value proposition? Answering those questions takes research, and the answers decide where your time and money will have the most effect. Whatever your budget, our goal is to help you grow.
Once the choice is made, your effort goes where it counts – building brand awareness, making your brand easier to recognise, and creating a conversion funnel that works. An external view makes this quicker, because we aren’t tied to how things have always been done in your business and give our unbiased opinion.
From there, we identify the channels and tactics that suit you, then decide what type of content works best and what it should be about. Whether you’re launching a new product or service, entering a new market, or taking market share from a competitor, the strategy gives each activity a clear job.
Some content strategy projects
homepage Engage Content project
Enterprise Ireland content marketing strategy Engage Content
Website texts for Irish indigenous companies Engage Content
Content strategy results
After we developed its content marketing strategy, our Dublin professional services client grew revenue by over 60% a year for four years, and its team grew from one person to 20.
Why use a marketing strategy consultant?
A sustainable approach to marketing
Choosing the wrong approach or channels can mean wasted budgets and tanking revenues. Developing a strategy involves finding the right set of processes, people, and technology for planning, producing, distributing, and analysing your content.
While the short-term goal is lead generation, this is set in a long-term strategy that looks at the bigger picture and positions you for growth. We don’t see content marketing as a series of campaigns; by focusing on quality output, we build an enduring presence for clients with a smart, responsive, and insight-driven strategy.
Book a free enquiry call, and we’ll tell you whether you need a full strategy or whether some standalone advisory session would get you where you need to go.
One-off organic marketing packages
Looking for a quick, low-cost way to get started? Pick a one-off package and book a session. If you have a larger or ongoing project, we can provide a tailored quote after an initial call.
Who we’ve worked with
Enterprise Ireland · Health Service Executive (HSE) · Clinique · UCD Professional Academy · L’Oréal · Henkel · Local Enterprise Office · Digital Learning Institute · Spark Innovation Programme · Design, Print & Packaging Skillnet · see more…