We love it when a plan comes together. But, of course, it helps if there was a plan in the first place! It’s important to have a thought-through strategy before plunging headlong into marketing. You need to know what you’re doing, why you’re doing it, and what success looks like to your business. That’s why we get into the trenches of your business with you, so you always have a consistently holistic marketing strategy.
There’s very little point in marketing unless all the actions are aligned with an overarching plan. Some businesses are still doing the same thing they were five, or ten, years ago… plugging away on a daily basis but seeing no tangible results.
Content Marketing Strategy
We offer strategic marketing management and consultation to companies that are serious about growth. A good marketing strategy takes account of your goals and resources, considers the context you’re trading in, and then coordinates the various elements at your disposal to conceive a streamlined plan.
Who is your audience, who are your competitors, where do opportunities lie and what is your value proposition? A lot of time and research goes into understanding what will have the best impact on your business and where you should invest your resources to get the right results. Whatever your budget, our goal is to help you grow.
Your business needs new leads, but it’s important that acquiring those leads makes financial sense. The right marketing strategy will mean you are putting the effort in where it counts, building brand awareness, improving brand recognition and building a conversion funnel that works. Having an external point of view when building out this strategy will make the process quicker and more effective.
We’ll identify the channels and tactics that will work for you, establish what type of content is best and what it should be about. Whether you want to launch a new product/service, enter a new market, or just take market share from the competition, we’ll show you the way.
Our Approach To Marketing Strategy
We always start with a discovery workshop, so we can get to know you better. We may also hold interviews or send out questionnaires to the wider team. We conduct our own research into your industry and competitors. We can then create personas and map out a typical customer journey. We’ll analyse all the data and then build a strategy that will get you in front of the right people at the right time.
We work closely with key members of your team so that the plan we create is in line with your values and goals. At the heart of it all will be establishing that unified brand voice that will ensure you deliver a great customer experience.
Our Marketing Strategy & Consultancy Services
Marketing strategy consultancy as part of a package or a standalone service.
What to publish, where, and how. A content schedule keeps it all on track.
Brand names, brand slogans, value proposition, visual identities and house styles.
A brand book clearly defines how your brand communicates. It’s all about brand voice and messaging.
A comprehensive review of your website’s content, SEO, and usability.
We regularly run discovery workshops and problem workshops to identify opportunities and solve issues.
Regular one-to-one sessions with business owners to iron out strategies and set goals and milestones.
Project Management for projects such as web design, development, marketing collateral, or advertising campaigns.
Why Use Marketing Strategy Services?
Choosing the wrong approach or channel could mean thousands of euros wasted and could even have a negative impact on revenues. What we do is find the right set of processes, people, and technology for strategically planning, producing, distributing, and analysing your content. While the short-term goal is lead generation, this is set in a long-term strategy that looks at the bigger picture and positions you for growth.
Our philosophy is to take a sustainable approach to marketing. We don’t see content marketing as a series of campaigns; by focussing on quality output, we build an enduring presence for clients with a smart, responsive and insight-driven strategy.