SEO & Optimisation Services in Dublin
Search engine optimisation
A few years ago, a half-decent website was enough to keep you ranking above your competition. But things have changed, and lots of other businesses will now be challenging you for those precious spots at the top of Google’s first page. Local search is booming, and more people are searching for information on their phones. This means that optimising your site should be a top priority!
How did you come across our website today? There’s a good chance that you found us through an online search, just like 76% of our visitors. It’s the main way we acquire new leads because we’ve optimised our site to rank well for the terms that are important to us.
Our approach to SEO
We consider elements such as target keywords and search volumes, but we’ll also be looking for gaps and opportunities that the competition hasn’t thought of. The crucial thing to bear in mind is who your audience are and how they are most likely to look for a business like yours.
At the core of any optimisation campaign will be the creation of quality content that responds to the gaps and needs identified, allowing you to position yourself as the go-to solution in the market.
Our SEO & optimisation services
Well-structured content is best for humans and search bots.
Adding digital assets correctly can have a significant effect on your SEO.
Does your site’s architecture make sense for the way people search?
Understanding who your audience is and how they search for you.
Markup code that helps Google deliver useful snippets in search results.
Getting a clear view of the keywords and phrases that are in use on search.
Unfortunately for most businesses, 75% of people never get past the first page of search engine results. Most people also tune out to those paid ads at the top and bottom of Google’s results. That leaves less opportunity for your organic search result to be spotted by your ideal prospect.
But don’t panic. SEO isn’t witchcraft, but it also isn’t as complicated as some SEO companies would have you believe. There are a few rules to follow, and it will take a little time, but improving your search ranking is absolutely possible. Not only that, but because organic leads are more likely to turn into paying customers, you’re looking at a win-win situation.
At Engage Content, we believe that the best SEO strategy is one that focuses on people, not search bots. How do we know this? Because we see it work for our clients every single day (and also, Google have confirmed that the human-first approach is best). The first building block of any optimisation tactic is to start creating pages and websites for real people.
That’s not to say you don’t also need to look into the detail. Almost every online platform you use offers access to native statistics that you can analyse to better understand how a piece of content is performing in the wider context of your marketing strategy.
Micro-tactics can have a dramatic effect on a certain channel or with a certain medium. For instance, knowing whether or not to add an image on a LinkedIn post can increase reach by over 10 times. And there’s another channel that’s dominating search in 2024… can you guess which one?
With a holistic approach to content creation (well-structured texts that are a pleasure to read but also contain valuable information for Google), images, video, URLs, snippets, and structured data (schema) we can improve both the user experience (UX) of your site and its search ranking.
Why use an SEO service?
Many of the tactics that people believe to be crucial to SEO are of limited value. This means you could be spending money on SEO services that are doing little to boost your ranking. We don’t sell standalone SEO packages, because they are mostly smoke and mirrors. Instead, we leverage the power of quality content to maximise the SEO effect and really move your rankings upwards.
Best practice changes almost constantly, which is why SEO is an ongoing task. Even if you had your site optimised when it was built, there’s a good chance that you’ve added fresh content since then, or that whatever best practice was used has simply been superseded now.