SEO & Optimisation
Search Engine Optimisation to get found online
People are more tech-savvy than ever before. This means that your competitors are getting better at SEO every day, competing with you for those precious spots at the top of Google’s first page. Local search is booming, and more people are searching for information on mobile. This means that optimising your site should be your top priority!
How did you come across our website today? There’s a good chance that you found us through an online search, just like 72% of our visitors. It’s the main way we acquire new leads because we’ve optimised our site to rank well for the terms that are important to us.
Search Engine Optimisation
Unfortunately for most businesses, 75% of people never scroll past the first page of search engine results. Most people also tune out to those paid ads at the top and bottom of Google’s results. That leaves very little space for your organic search result to be spotted by your ideal prospect.
But don’t panic. SEO isn’t witchcraft, and it’s not as complicated as some SEO companies would have you believe. There are a few rules to follow, and it will take a little time, but improving your search ranking is absolutely possible. Not only that, but because organic leads are more likely to turn into paying customers, you’re looking at a win-win situation.
At Engage Content, we believe that the best SEO strategy is one that focuses on people, not search bots. How do we know this? Because we see it work for our clients every single day (and also, Google have confirmed that the human-first approach is best). The first building block of any optimisation tactic is to start creating pages and websites for real people.
That’s not to say you don’t also need to look into the detail. Almost every online platform you use offers access to native statistics that you can analyse to better understand how it’s performing in the wider context of your marketing strategy. Micro-tactics can have a dramatic effect on a certain channel or with a certain medium. For instance, knowing whether or not to add an image on a LinkedIn post can increase reach by over 10 times.
With a holistic approach to great content (well-structured texts that are a pleasure to read but also contain valuable information for Google), images, video, URLs, snippets, and structured data (schema) we can improve both the user experience (UX) of your site and its search ranking.
Our Approach To SEO
We consider elements such as keywords and search volumes, but we’ll also be looking for gaps and opportunities that the competition hasn’t thought of. The crucial thing to bear in mind is who your audience is and how they are most likely to look for a business like yours.
At the core of any optimisation campaign will be the creation of quality content that responds to the gaps and needs identified, allowing you to position yourself as the go-to solution in the market.
Our SEO & Optimisation Services
Well-structured content is best for humans and search bots.
Adding digital assets correctly can have a significant effect on your SEO.
Does your site’s architecture make sense for the way people search?
Understanding who your audience is and how they search for you.
Markup code that helps Google deliver useful snippets in search results.
Getting a clear view of the keywords and phrases that are in use on search.
Why Use An SEO Service?
A lot of the tactics that people believe to be crucial to SEO are either incorrect or of very limited value. This means you could actually be hurting your website instead of boosting your ranking. SEO best practice changes almost constantly so it’s our job to stay on top of these trends. We like to get our advice straight from the horse’s mouth (Google, of course!) so that we use the best tactics for our clients.
SEO is an ongoing task. Even if you had your site optimised when it was built, there’s a good chance that you’ve added fresh content since then, or that whatever best practice was used has simply been superseded now.