Social Media Marketing
Building trust through social signals
Billions of people are on social networks every day, and for some companies that means billions of potential customers. The right kind of investment in social media can help you to increase brand awareness, build trust, drive traffic to your website and increase customer loyalty. If social is right for your brand and your audience, we can help you build a winning social media strategy.
If you’re on this page, it could be because the thought of managing social networks makes your head hurt. You’re not alone. In fact, more and more companies (including Patagonia and Lush) are closing down their socials or have stopped advertising there. While we are happy to talk about how social could fit into your marketing plan. We can also discuss alternatives and help you come up with your own strategies for building social proof.
Managing your social networks
Whilst you may think of your company as B2B or B2C, the fact is you’re in the H2H business. Humans are the decision-makers, no matter the industry or sector. And lots of humans hang out on social media… it’s where they discover, laugh, cry, learn, share, and buy. Every day, billions of conversations are happening on social media, conversations that may be relevant for your business.
A good quality social media presence will give prospects an insight into your business that you simply can’t get across on your website alone. It also humanises your brand and makes people more likely to trust you.
As a fast way of delivering information, social network profiles are hard to beat. Use them to answer any questions your prospects have, address roadblocks, give support, and deliver after-sales care.
The best way to start a conversation is by talking. And, believe it or not, a conversation’s better when there is more than one person involved. Social media is part of our everyday lives and a go-to for anyone seeking information about a business they’re thinking of working with.
Our approach to social media
We create and publish cross-channel, multi-format content with your business goals in mind, at a frequency agreed with you. We can manage your company’s accounts, but we can also help with content for the personal LinkedIn accounts of key personnel. We schedule so that your updates hit timelines at the optimum moment, researching hashtags and other tactics to improve your reach and engagement.
Whatever we do on social media, we’re careful to represent your company in a way that’s true to your brand values, tone of voice, personality, and target audience.
Our social media marketing services
Branded images, videos, graphics, teasers, memes, gifs, cinemagraphs, infographics.
Joining in the conversations that matter and keeping up with what’s new.
Think hashtags are trivial? Think again! When to use, what to use, we have you covered.
Keeping an eye on DMs to ensure questions get answered and promises are followed up on.
Following the right people, finding your audience wherever they are online.
Timely, impactful posts to communicate with your different audience.
Why use social media marketing services?
With reviews, direct messages, subtweets, and trolls, having productive conversations online is becoming a more difficult task by the day. Maintaining a relevant and appropriate presence on social media is a time-consuming and occasionally dangerous task.
Having your social networks managed by experts means you can focus on doing what you do best. From Piers Morgan on Twitter to dodgy Facebook groups, we know how to navigate the pitfalls of a life online.