Website Accessibility

Make your content accessible to everyone

Website accessibility involves design, content, and code tweaks that render sites easier to use. This ensures a consistent experience for all your site visitors, including those with disabilities or limitations in areas such as sight, hearing, dexterity, or cognition. The main way to ensure a site is accessible is by assessment according to W3C Accessibility Standards.

The web is universal, and your website should be as well. Luckily, the vast majority of accessibility improvements can be made retrospectively, so if you recently invested in a new website, you don’t have to scrap it all to achieve accessibility.

Accessibility Changes

There’s no one test you can take for a global ‘pass’ or ‘fail’ on accessibility, and no website can be said to be 100% accessible. Accessibility is something you will need to continually monitor and improve as new pages and other content types are added, or existing ones modified.

Web Content Accessibility Guidelines (WCAG) group accessibility into four main areas, or principles, to assess. These are perceivable, operable, understandable, and robust.

There are lots of tools that can help to assess sites according to these accessibility principles, but successful implementation depends on interpreting the results of these assessments and understanding the best way to fix each issue.

By working with an experienced team such as Engage, you can understand your site’s accessibility failings and prioritise the changes that will have the widest results for the largest number of users.

We also consider accessibility when creating new content for clients. This means writing texts that are easy to understand and well-structured (both visually and in the code), and using content design – a design thinking approach that helps find the best way to present information.

We follow the WCAG-EM Website Accessibility Conformance evaluation methodology to meet the guidelines for both existing and new content, helping you meet the standards level you have set for your organisation (A, AA, AAA).

Our Approach To Web Accessibility

Lots of design glitz and razzle-dazzle elements can, unintentionally, make parts of a site or page inaccessible or just hard to interact with. We work with you and/or your design and development teams to suggest simple changes that will improve the experience for all visitors without losing meaning or visual impact – whether that’s just making it easier for people to navigate around the site or making it possible for them to consume your content.

We have internal processes and tools to help us meet both W3C Accessibility Standards and the EU’s EN 301 549 standard. These look at areas such as your code, content, headings, text structures, media, colours, and device rules.

Our Web Accessibility Services

Conversation

If all the above was news to you, let’s start with a relaxed chat about what accessibility means.

Alternatives To

We can help you evaluate technologies and tools to make services within your marketing stack more accessible.

Accessibility Audit

Get an assessment of your website’s accessibility issues and how they can be fixed.

Ethical Strategy

If accessibility is just the first step in your strategy, talk to us about ethical marketing and approaches focused on the pillars of people, planet, and profit.

Accessibility Fixes

We can make most non-technical accessibility changes or create an action plan for your developer.

SEO

If you have any kind of website, SEO will help it get found. We only practice white hat search engine optimisation.

Why Should Websites Be Accessible?

Everyone is different, and thinking about accessibility means considering the experience that each individual has on your site. More and more organisations are making accessibility improvements to their sites. It’s quite simply the right thing to do.

People in every sector of every market, in every kind of job at every level, can have limitations or disabilities. Some of these disabilities or limitations are visible and some aren’t. A user on your site could be blind and use a screen reader to consume your content. They could have dyslexia and struggle to process a wall of text. They could have arthritis or chorea and find it hard to click on links or buttons. There are many reasons that people could have trouble interacting with a site. Sometimes the difficulty arises because of where the person is or the device they are using – imagine trying to watch a video on overcrowded public transport with no headphones or having to navigate around a website with only your keyboard.

You may assume that developers and designers know all the ins and outs of accessibility and will have baked it into your site, but this is too often not the case. Accessibility is a vast subject and sites have to be evaluated and improved on a case-by-case basis.

Some Of Our Projects/Clients

Enterprise Ireland projects or clients of Engage Content Marketing Agency Dublin
Drink Botanicals projects or clients of Engage Content Marketing Agency Dublin
TAG projects or clients of Engage Content Marketing Agency Dublin
Beyond Accounting projects or clients of Engage Content Marketing Agency Dublin
College Group projects or clients of Engage Content Marketing Agency Dublin
BYC projects or clients of Engage Content Marketing Agency Dublin
UCD Professional Academy projects or clients of Engage Content Marketing Agency Dublin
IIRRT projects or clients of Engage Content Marketing Agency Dublin
New Frontiers projects or clients of Engage Content Marketing Agency Dublin
Local Enterprise Office projects or clients of Engage Content Marketing Agency Dublin
DPP Skillnet projects or clients of Engage Content Marketing Agency Dublin
Technotraining projects or clients of Engage Content Marketing Agency Dublin