Multinational brands don’t do guesswork when it comes to advertising and marketing. Did you know that many of them work with external agencies to ensure consistency of messaging and local relevancy?
Over the years, we’ve worked on campaigns for brands such as Clinique, Intel, L’Oreal, Reebok, Henkel and more. Sometimes we produce or edit transcreations, sometimes we provide socio-cultural feedback or market research. Each brief is different, but fast turnaround, attention to detail, and exacting standards are always required!
In this example, we were asked to develop a new brand voice for a range of Dior products, to be used in their English language online collateral and press releases. The brief was to stay true to the original messaging (in French) while developing a tone of voice that sounds more natural than the copy currently being used.
Our content marketing services
- Content Creation
- Marketing Strategy & Consultancy
- Website Localisation