With the growing low/no-alcohol movement, there’s a wave of new ‘mindful drinking’ beverages hitting the shelves in supermarkets, off-licences, and bars. However, attracting buyers in this area is not a question of price or convenience… drink choices are more existential than that. As copywriters, writing for Silk Tree’s new website was a dream because it gave us the opportunity to connect with the audience on an emotional level and play with language and imagery in a way that isn’t always possible in a B2B setting. If you feel ready for a “kiss in the beginnings of a sandstorm” then take a journey around their simple but elegant website!
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