When a company is packed to the ceiling with brilliant tech minds, the copywriting team has a big challenge: how to take all the knowledge they have and distil it to cover just a few website pages. When the potential client pool is highly varied, the level of technical detail you introduce into the copy is also critical. Ardanis is a company of expert technologists and software engineers, offering a range of different services. We worked with them to produce optimised texts for their website, including new individual ‘services’ pages, with a view to increasing their organic traffic and presenting a more compelling overview of the company and its expertise.
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