Portfolio: Training Specialists
Content marketing and website management
- Website Creation & Management
- Content Creation
- SEO & Optimisation
- AI Visibility (GEO/AEO/LLMO)
- Strategy & Consulting

Having first engaged with this client during the pandemic, we circled back to work on the website they had outgrown. We started with a deep dive into their business requirements to understand what they needed from the site – both immediately and longer term. A highly customisable site was mapped out that prioritised the discoverability and booking of courses, while remaining modulable enough to accomodate future needs.
Some of the content we had already worked on was brought into this new site, while for other parts – including course descriptor pages – an entirely new structure and depth of content needed to be accommodated.
We built out the new custom WordPress website with a laser focus on SEO and AEO. At the same time, we developed a comprehensive organic marketing plan to cover a range of channels and approaches – all mapped out as weekly, monthly, quarterly, and yearly activity cycles and linked to available time and human resource input.
In the six months following launch, site visitors and GenAI traffic doubled, while time on page tripled.




Other projects we’ve worked on
Who we’ve worked with
Enterprise Ireland · Health Service Executive (HSE) · Clinique · UCD Professional Academy · L’Oréal · Henkel · Local Enterprise Office · Digital Learning Institute · Spark Innovation Programme · Design, Print & Packaging Skillnet · see more…
One-off organic marketing services
Looking for a quick, low-cost way to start? Pick a one-off package and book a session. Larger or ongoing projects are always tailored to your needs and quoted for after an initial call.




