Portfolio: Training Specialists

Content marketing and website management

  • Website Creation & Management
  • Content Creation
  • SEO & Optimisation
  • AI Visibility (GEO/AEO/LLMO)
  • Strategy & Consulting
homepage Engage Content project

Having first engaged with this client during the pandemic, we circled back to work on the website they had outgrown. We started with a deep dive into their business requirements to understand what they needed from the site – both immediately and longer term. A highly customisable site was mapped out that prioritised the discoverability and booking of courses, while remaining modulable enough to accomodate future needs.

Some of the content we had already worked on was brought into this new site, while for other parts – including course descriptor pages – an entirely new structure and depth of content needed to be accommodated.

We built out the new custom WordPress website with a laser focus on SEO and AEO. At the same time, we developed a comprehensive organic marketing plan to cover a range of channels and approaches – all mapped out as weekly, monthly, quarterly, and yearly activity cycles and linked to available time and human resource input.

In the six months following launch, site visitors and GenAI traffic doubled, while time on page tripled.

Custom worpress site creation and optimisation Engage Content Dublin
product page training website Engage Content project
Wordpress website creation and maintenance Engage Content Dublin
Optimised wordpress website creation Engage Content Dublin

One-off organic marketing services

Looking for a quick, low-cost way to start? Pick a one-off package and book a session. Larger or ongoing projects are always tailored to your needs and quoted for after an initial call.