Brand development session Engage Content Dublin Ireland

Current brand review & refresh package

Ideal if your brand already exists and you want to know what’s working. A 90-minute session to look at your brand as customers experience it now, online and offline. You leave with a roadmap of what to sharpen.
A brand is not just a logo or a name. A brand is a reputation, a story, and an experience. It’s what happens when people interact with you. It’s the promise you make to customers and how well you deliver on that promise. During this one-on-one brand review, we’ll dive into what customers see, hear, and experience right now when they interact with your business (both online and offline). We identify what’s working, what’s inconsistent, and what to fix first, and you leave with a clear roadmap for strengthening the brand you already have.

€250.00 (excl. VAT)

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What you get from this brand review package

  • Type of package: tailored review.
  • Duration: 90 minutes of face-to-face time.
  • Format: online in our meeting room.
  • Deliverable: we will email a clear and actionable roadmap based on the points discussed during the session (not an AI summary, but compiled by the consultant) within three days.
  • Preparation: you will be sent a short questionnaire to complete in advance of the session.
  • Commitment: come ready to focus, with phones and emails off and something to jot down any notes.
  • Tailoring: the consultant will prepare for your session (desk research and your questionnaire answers) so that the session is completely tailored.

Imagine your brand as a story customers believe in. Every detail – your website, how you answer the phone, what customers say about you – adds to this story. When the story is clear and consistent, people remember you, trust you, and choose you over competitors.

This intensive 90-minute session is designed to help SMEs like yours understand, shape, and strengthen your brand. We start by diving into the fundamentals: what your brand currently communicates and how it’s perceived by customers. Through a guided exploration of your brand’s values, mission, and unique market position, we’ll uncover what makes your business memorable and trusted.

We’ll evaluate your current branding efforts, from visuals and messaging to customer touchpoints, analysing what’s working and identifying areas where clarity or consistency can be improved. This session isn’t just about concepts – it’s a practical, collaborative process where we’ll help you shape a clear, authentic brand narrative that resonates with customers and aligns with your business goals.

You’ll leave with a roadmap for enhancing your brand’s impact, including actionable steps to sharpen your brand identity, refine messaging, and ensure your brand story is communicated effectively across every platform and interaction. This session is perfect for SMEs with an established brand who want to know where it stands and what to improve. If you’re launching or rebranding, our (re)brand development package is the better fit.

How does booking work?

After you check out and pay for your chosen service, you’ll be directed to a calendar where you can pick a mutually convenient slot.

You can overlay your own calendar (Google, Microsoft, or Fastmail) during the booking process (only visible to you) to make it easier to find a good time.

After confirming this booking, you will be sent a confirmation email with the link to a virtual meeting room (which you can also access via the main menu above).

We use a platform called Whereby for these meetings (an alternative to Zoom/Teams). Just open our meeting room in any browser, enter your name, and join the call. No software downloads, no account logins, and no need to input meeting IDs or passcodes.

You’ll receive a reminder email 30 minutes before the meeting so you don’t forget. You may cancel your booking up to 48 hours in advance and receive a full refund. Last-minute cancellations will not be refunded.

Please note that while we will make every effort to accommodate the need to reschedule, repeat no-shows will not be allowed to book future services.

Who you’ll work with

You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.

A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.

Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.

Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.

Expertise

  • Content marketing, digital marketing & inbound marketing
  • Copywriting, editing & proofreading
  • Creating, sourcing & managing digital content
  • Digital strategies & roadmaps
  • Website development, testing & troubleshooting
  • Budgeting, tendering, briefing & scopes of work
  • Reporting, analysis & insights
  • Agile project management, project initiation, planning, status, and risk & stakeholder communication
  • Leadership & communication skills
  • Press relations, speech writing, briefings & interviews
  • Public relations, internal communications, crisis management & problem‐solving

Tools & platforms

  • Content Management Systems: WordPress, Drupal, Shopify, etc.
  • WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
  • Social media scheduling tools & managers
  • Email marketing tools such as MailChimp, Brevo & Campaign Monitor
  • Google Analytics & Search Console
  • SEO & AI optimisation toolkits
  • LLM/AI tools, including Claude & ChatGPT
  • Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
  • Video editing platforms such as Premier Pro
  • Adobe Photoshop & InDesign
  • HTML, PHP & CSS

Testimonials

“Although Scarlet’s agency focuses on content, she has a wealth of knowledge across the whole spectrum of digital marketing including SEO, social media, advertising and brand. Her insights as a mentor/consultant have been hugely useful for us in developing our digital strategy, but she also gave us a lot of very practical tips. It is the mix of strategic insights and practical guidance which we found invaluable. Thank you Scarlet.”
Hamish Urquhart, online marketplace

“Working with Scarlet at Engage Marketing has transformed my small business. Her practical advice and training over the course of several sessions has given me the knowledge and insight to define my brand, better manage my social media, improve my SEO and website experience, and ultimately find new clients and engage productively with them to build up a loyal customer base. This has been time and money well spent as it has paid dividends in how I do business.”
Suzanne Brady, food & drink

“I really enjoyed my sessions with Scarlet. She took time to understand my business and was pragmatic and very effective in her approach. I got huge value from our time together and would highly recommend her to any time strapped solopreneur!”
Laura McGrath, recruitment & careers

“I can’t thank Scarlet & the team at Engage Content enough. Scarlet understood me, my business, my vision and brought a new website to life for me. It’s not only visually beautiful, but it’s functional for both my clients and myself. It has great analytics, reporting features, SEO bells and whistles, to help me maximise what a well constructed website can really do. Thank you so much!”
Jenny Faison, wellness

“Scarlet supported me recently in developing my online presence. I found her sessions with me, professional and enjoyable. Using the services of Engage Content Marketing Agency has helped me greatly to focus on developing my business online, (something I would previously have considered a painful minefield!). I now have a better understanding of how to relate my business to clients online along with the confidence to utilise my learnings from her sessions.”
Mary R, recruitment & careers

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