Drive sales with email marketing package

This masterclass will help you unlock the potential of email to build lasting customer relationships. Discover how to grow and engage your audience, craft compelling messages that resonate, and turn your email list into a powerful tool for nurturing loyalty and driving growth.

€180.00 (excl. VAT)

Guaranteed Safe Checkout

What you get from this email marketing package

  • Type of package: skills session.
  • Duration: 90 minutes of face-to-face time.
  • Format: online in our meeting room.
  • Deliverable: we will email a clear bullet-point list of the key takeaways from the session (not an AI summary, but compiled by the mentor) within three days.
  • Preparation: no prep is required for our skills sessions.
  • Commitment: come ready to focus, with phones and emails off and something to jot down any notes.
  • Tailoring: skills sessions are prepared in advance to ensure all the basics are covered. If you are looking for tailored advice, mentoring sessions may be more suitable. 

Email marketing is one of the most powerful organic marketing tools an SME can use to build genuine connections with customers. In this masterclass, we’ll explore the art and strategy behind effective email marketing – from understanding why email remains one of the highest ROI channels to the essentials of building and maintaining an engaged, loyal audience.

We will go beyond tactics to help you think strategically about your email list as a community. Learn how to approach email marketing with a mindset of value – delivering content that informs, entertains, and builds trust rather than just selling. We’ll discuss how to grow your list, keep subscribers engaged with messages that matter to them, and create campaigns that reinforce your brand’s voice and values.

By the end of this session, you’ll have the knowledge to turn your email marketing into a sustainable, high-impact channel that keeps your brand top of mind, deepens customer relationships, and contributes meaningfully to your business growth.

How does booking work?

After you check out and pay for your chosen service, you’ll be directed to a calendar where you can pick a mutually convenient slot.

You can overlay your own calendar (Google, Microsoft, or Fastmail) during the booking process (only visible to you) to make it easier to find a good time.

After confirming this booking, you will be sent a confirmation email with the link to a virtual meeting room (which you can also access via the main menu above).

We use a platform called Whereby for these meetings (an alternative to Zoom/Teams). Just open our meeting room in any browser, enter your name, and join the call. No software downloads, no account logins, and no need to input meeting IDs or passcodes.

You’ll receive a reminder email 30 minutes before the meeting so you don’t forget. You may cancel your booking up to 48 hours in advance and receive a full refund. Last-minute cancellations will not be refunded.

Please note that while we will make every effort to accommodate the need to reschedule, repeat no-shows will not be allowed to book future services.

Who you’ll work with

You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.

A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.

Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.

Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.

Expertise

  • Content marketing, digital marketing & inbound marketing
  • Copywriting, editing & proofreading
  • Creating, sourcing & managing digital content
  • Digital strategies & roadmaps
  • Website development, testing & troubleshooting
  • Budgeting, tendering, briefing & scopes of work
  • Reporting, analysis & insights
  • Agile project management, project initiation, planning, status, and risk & stakeholder communication
  • Leadership & communication skills
  • Press relations, speech writing, briefings & interviews
  • Public relations, internal communications, crisis management & problem‐solving

Tools & platforms

  • Content Management Systems: WordPress, Drupal, Shopify, etc.
  • WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
  • Social media scheduling tools & managers
  • Email marketing tools such as MailChimp, Brevo & Campaign Monitor
  • Google Analytics & Search Console
  • SEO & AI optimisation toolkits
  • LLM/AI tools, including Claude & ChatGPT
  • Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
  • Video editing platforms such as Premier Pro
  • Adobe Photoshop & InDesign
  • HTML, PHP & CSS

Testimonials

“Although Scarlet’s agency focuses on content, she has a wealth of knowledge across the whole spectrum of digital marketing including SEO, social media, advertising and brand. Her insights as a mentor/consultant have been hugely useful for us in developing our digital strategy, but she also gave us a lot of very practical tips. It is the mix of strategic insights and practical guidance which we found invaluable. Thank you Scarlet.”
Hamish Urquhart, online marketplace

“Working with Scarlet at Engage Marketing has transformed my small business. Her practical advice and training over the course of several sessions has given me the knowledge and insight to define my brand, better manage my social media, improve my SEO and website experience, and ultimately find new clients and engage productively with them to build up a loyal customer base. This has been time and money well spent as it has paid dividends in how I do business.”
Suzanne Brady, food & drink

“I really enjoyed my sessions with Scarlet. She took time to understand my business and was pragmatic and very effective in her approach. I got huge value from our time together and would highly recommend her to any time strapped solopreneur!”
Laura McGrath, recruitment & careers

“I can’t thank Scarlet & the team at Engage Content enough. Scarlet understood me, my business, my vision and brought a new website to life for me. It’s not only visually beautiful, but it’s functional for both my clients and myself. It has great analytics, reporting features, SEO bells and whistles, to help me maximise what a well constructed website can really do. Thank you so much!”
Jenny Faison, wellness

“Scarlet supported me recently in developing my online presence. I found her sessions with me, professional and enjoyable. Using the services of Engage Content Marketing Agency has helped me greatly to focus on developing my business online, (something I would previously have considered a painful minefield!). I now have a better understanding of how to relate my business to clients online along with the confidence to utilise my learnings from her sessions.”
Mary R, recruitment & careers