Actionable one-page marketing strategy package

Name: Actionable one-page marketing strategy package
SKU: 161
Price: 450.00 EUR
Availability: InStock

Cut through the noise to get a no-nonsense, results-focused marketing plan tailored to your business in just one session. This session is ideal for SMEs that need clarity without the jargon. We’ll create a smart and practical roadmap designed to keep you on track and moving forward. No wordy strategies, just an action plan that works.

€450.00 (excl. VAT)

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What you get from this marketing strategy package

Type of package: tailored strategy.
Duration: 2 x 1-hour sessions of face-to-face time – one session for research and discovery, one session to be debriefed on the strategy and finalise it together.
Format: online in our meeting room.
Deliverable: we will email the finalised one-page marketing strategy (no AI meeting summaries, but a tailored document compiled by the consultant) within three days of the final session.
Preparation: you will be sent a short questionnaire to complete in advance of the first session. You will probably be asked to forward additional material or respond to questions by email while the consultant is working on your strategy.
Commitment: come ready to focus, with phones and emails off and something to jot down any notes. The more effort you put into the process, the better the final outcome will be.
Tailoring: the consultant will prepare in advance so that your sessions are completely tailored. The one-page marketing strategy is completely tailored to your business and resources.

If your struggle is scattered and unconnected marketing efforts, this session is for you. We’ll work with you to craft a streamlined, one-page marketing strategy that fits your business like a glove.

Together, we’ll identify your core objectives, map out practical actions, and pinpoint the exact steps to take in clear, everyday language. We won’t bore you with theory, and you will not work with a generic template – this is your business, and it deserves a made-to-measure plan that accounts for your skill level and available resources.

The key word here is ACHIEVABLE!

The actionable one-page strategy is designed to simplify the classic strategy documents that circulate in larger firms. You don’t need to be told what you already know; you need a concise and visual plan that is easy to implement and to update as you learn. Whether you’re launching a campaign, refocusing your efforts, or simply trying to make sense of it all, this package will leave you with clarity, confidence, and direction. Ideal for SMEs who value efficiency and need a plan as practical as they are.

How does booking work?

After you check out and pay for your chosen service, you’ll be directed to a calendar where you can pick a mutually convenient slot.

You can overlay your own calendar (Google, Microsoft, or Fastmail) during the booking process (only visible to you) to make it easier to find a good time.

After confirming this booking, you will be sent a confirmation email with the link to a virtual meeting room (which you can also access via the main menu above).

We use a platform called Whereby for these meetings (an alternative to Zoom/Teams). Just open our meeting room in any browser, enter your name, and join the call. No software downloads, no account logins, and no need to input meeting IDs or passcodes.

You’ll receive a reminder email 30 minutes before the meeting so you don’t forget. You may cancel your booking up to 48 hours in advance and receive a full refund. Last-minute cancellations will not be refunded.

Please note that while we will make every effort to accommodate the need to reschedule, repeat no-shows will not be allowed to book future services.

Who you’ll work with

You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.

A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.

Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.

Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.

Expertise

Content marketing, digital marketing & inbound marketing
Copywriting, editing & proofreading
Creating, sourcing & managing digital content
Digital strategies & roadmaps
Website development, testing & troubleshooting
Budgeting, tendering, briefing & scopes of work
Reporting, analysis & insights
Agile project management, project initiation, planning, status, and risk & stakeholder communication
Leadership & communication skills
Press relations, speech writing, briefings & interviews
Public relations, internal communications, crisis management & problem‐solving

Tools & platforms

Content Management Systems: WordPress, Drupal, Shopify, etc.
WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
Social media scheduling tools & managers
Email marketing tools such as MailChimp, Brevo & Campaign Monitor
Google Analytics & Search Console
SEO & AI optimisation toolkits
LLM/AI tools, including Claude & ChatGPT
Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
Video editing platforms such as Premier Pro
Adobe Photoshop & InDesign
HTML, PHP & CSS

Testimonials

“Although Scarlet’s agency focuses on content, she has a wealth of knowledge across the whole spectrum of digital marketing including SEO, social media, advertising and brand. Her insights as a mentor/consultant have been hugely useful for us in developing our digital strategy, but she also gave us a lot of very practical tips. It is the mix of strategic insights and practical guidance which we found invaluable. Thank you Scarlet.”
Hamish Urquhart, online marketplace

“Working with Scarlet at Engage Marketing has transformed my small business. Her practical advice and training over the course of several sessions has given me the knowledge and insight to define my brand, better manage my social media, improve my SEO and website experience, and ultimately find new clients and engage productively with them to build up a loyal customer base. This has been time and money well spent as it has paid dividends in how I do business.”
Suzanne Brady, food & drink

“I really enjoyed my sessions with Scarlet. She took time to understand my business and was pragmatic and very effective in her approach. I got huge value from our time together and would highly recommend her to any time strapped solopreneur!”
Laura McGrath, recruitment & careers

“I can’t thank Scarlet & the team at Engage Content enough. Scarlet understood me, my business, my vision and brought a new website to life for me. It’s not only visually beautiful, but it’s functional for both my clients and myself. It has great analytics, reporting features, SEO bells and whistles, to help me maximise what a well constructed website can really do. Thank you so much!”
Jenny Faison, wellness

“Scarlet supported me recently in developing my online presence. I found her sessions with me, professional and enjoyable. Using the services of Engage Content Marketing Agency has helped me greatly to focus on developing my business online, (something I would previously have considered a painful minefield!). I now have a better understanding of how to relate my business to clients online along with the confidence to utilise my learnings from her sessions.”
Mary R, recruitment & careers