Done-with-you (DWY) website creation

You need a new website and are stuck between opting for a cheap template site that looks like everyone else’s or an agency build that takes months and costs thousands. Fear not, because this is a completely different approach! Our co-build website package gives you a website with your DNA running right through it, because you get involved in making it from the very start. No brief to write, no first draft to wait for, and no rounds of emailed feedback. You finish with a site you own and can edit yourself.

Price range: €1,200.00 through €3,200.00 (excl. VAT)

Guaranteed Safe Checkout

What you get from this built-with-you website package

  • Type of package: DWY website development.
  • Duration: 4 sessions of face-to-face time.
  • Format: online in our meeting room with screen-sharing.
  • Deliverable: a best-practice WordPress website you can edit yourself with either a single page layout (brochure site), five pages (SME site), or e-commerce features, plus a contact form.
  • Preparation: you will need time between sessions to work on various elements needed for the site (you will be guided in this and given prompts and advice where needed).
  • Commitment: come ready to focus, with phones and emails off and something to jot down any notes or follow-up points. The more effort you put into the process, the better the final outcome will be.
  • Tailoring: the site we build will be a direct reflection of the decisions made during our sessions as well as your own work in between sessions. However, bespoke functionality (like event calendars, chatbots, membership areas, stock management, etc.) is not included in this kind of site. If you are interested in building a custom website, please get in touch for a tailored quote.

If you’ve done any research at all, you’ll know there are thousands of cheap or even free tools available to ‘build a website’. The main problem with these generative AI or templated solutions is their feeling of sameness. They don’t know you, your business, or your customers, so they are based on generic assumptions. They look OK, but there’s a hidden unknown in each one… if a human being with hands-on experience had put together this same site, how much better would it WORK? And that’s the key for us. A website isn’t a picture – it’s a member of your team, and its job is to make sure more people find you and buy from you.

So say no to that Ikea Billy bookcase website and say hello to your new done-with-you website, where you work alongside us to create a site that’s uniquely yours!

What are the different pricing options?

We guide, support, and create alongside you, giving you real-time insight and control at every step. This package offers an immersive, hands-on experience where you will shape your site’s development from concept to launch, ensuring it fully reflects your brand and goals. With three tailored options, you choose the kind of site that meets your needs – from a streamlined one-pager to a product-ready e-commerce platform.

With the ‘one-page’ option (€1,200 excl. VAT), you’ll work with us to build a focused, impactful page that establishes your online presence. For SMEs needing more depth, our ‘classic SME site’ option (€2,300 excl. VAT) takes it further, developing a 5-page site that tells your story, shares your services, and engages customers. If online sales are your priority, our ‘ecommerce site’ option (€3,200 excl. VAT) builds on the SME site option with a user-friendly store that’s both functional and true to your brand.

Why opt for a DWY site?

In a co-created build, you do the parts only you can do. You decide what the site needs to say and who it is for, and you write a first version of the words (a rough draft is fine). We shape that into pages and build them with you on screen so that changes happen then and there, not three weeks later after an email exchange.

As we build the site, you get the value of our experience, knowledge of best practice, and understanding of user behaviour. This will include honest feedback and impartial advice about the site structure, the page layouts, the navigation, and the messaging. We will tell you when something won’t work and why so you can make informed decisions, knowing how each will impact the site and the people who visit.

Throughout the process, you will learn how WordPress works behind the scenes, giving you the knowledge you’ll need to update and maintain it with confidence post-launch. We make the process transparent, informative, and fully aligned with your vision.

What is the process?

We recommend that the process takes just six to eight weeks for the majority of websites.

  • Why not a shorter timeframe? Only because we know from experience that owner-operators who are juggling other responsibilities usually cannot carve out enough time to do this in a shorter window. If you believe you can block off large chunks of time in a shorter period, we’re happy to go for it.
  • Why not a longer timeframe? Although this can be accommodated, we know from experience that when too much time elapses between sessions, the site loses out in terms of creativity, passion, and coherence. We spend time repeating discussions or revisiting decisions that could have gone into making a better product.

Six to eight weeks is about right for maintaining momentum and maximising the value you get from your package. This means no more than 2 weeks between sessions, which is still plenty of time for ‘homework’.

The build stages:

  • Before we start: We’ll send you a questionnaire about your business that will be used to inform the discussion in Session 1. This questionnaire helps to collect some concrete facts we’ll need but also gets you thinking about your future website.
  • Session 1 (2 hours, or 3 hours for e-commerce sites*, online): We dive into the business, why it exists, and how it functions. We take a 360° view of your market – your customers and your prospects – and think about what they need, how they make decisions, and who they trust. We also look at the competition and establish where you have an unfair advantage over them. By the end of the session, we’ve established the key priorities for the website and the tasks we must facilitate for visitors. We have a list of agreed pages or page sections.
  • Homework 1: You will be given a brief so that you can work on draft texts before the next session as well as source elements like photos, logos, and documents. You also activate your hosting package, domain name, etc., as needed and give us the appropriate access (don’t worry, we explain this to you and give you a checklist so you know what you’re doing). We will get the bare bones of a site in place so we have a space to work in. We’ll give feedback, tips, and examples and answer any questions you have as you go.
  • Session 2 (4 hours*, online): We take your draft elements, and together we start shaping the website, exploring how it all fits together and how it should look (including things like typography and colours). This will also show us any gaps or opportunities in terms of the layouts and content.
  • Homework 2: You will work on honing the texts and finding any other elements needed (maybe gathering testimonials or putting together a case study). We will work on implementing the design and customising the theme and plugins to suit your needs.
  • Session 3 (3 hours*, online): Together, we update the site with the revised and/or additional texts and then conduct a thorough review against our stated priorities and tasks (established in Session 1) so we know if the site meets your goals. We also test elements such as the contact form and take you through all the key parts of your WordPress dashboard so you can see how everything works.
  • Homework 3: You go through the site in your own time and make a note of any issues or questions. Meanwhile, we finalise the website and get it ready to be launched.
  • Session 4 (2 hours*, online): It’s time to launch! We go through the whole site on a phone and a computer and fix whatever bugs are left so it can go live. We give you some final pointers and advice for next steps and test that any tracking codes, like GA4, are working.
  • After Session 4: We know that the first few days can throw up minor issues and “Oh, I forgot to ask…” moments, so we are available to answer your questions following launch. Five days after launch, we’ll email a report outlining what was done and why, priorities to come, and pitfalls to avoid, along with our quick reference guide to managing your site. Your project is now closed.

* For the one-page package, Session 2 is 2 hours long, and Sessions 3 & 4 are 1 hour. We can also compress the total time taken to deliver the package.

* For e-commerce sites, Session 1 is an hour longer so that we can work through the details of your shop (products and categories, payment methods, delivery options, VAT, and your returns and privacy policies). Your Homework 1 brief will include gathering information for your shop. In Session 3, we’ll test the checkout with practice orders, and in Session 4, we will confirm that payments are going through before launch.

If you have any questions about the process or whether this way of working would suit you, book a free introductory call. 

Frequently asked questions

Who owns the website?

The domain, hosting, and website are all set up in your name, using your own accounts, and you receive the logins. It’s important that you own and control your website in its entirety, as agencies can go out of business or simply miss that a renewal is due, and a website going offline can cost you business. Some web agencies include the hosting in their packages, but this then ties you to them for future changes as well. We think you should be free to work with who you want.

What are the ongoing costs of the website?

Our fee is a one-off, so once your project is closed, you won’t owe us anything. The hosting and domain costs are paid directly to the providers at their own prices. You may have opted for a paid plugin on your website, and, in that case, you may need to pay a one-off fee or annual fee to the plugin maker. Many people are happy with the free plugins available.

Entirely optional are add-on services to improve your site over time and drive more sales through it, such as SEO/GEO services, content creation, or reporting. Those are up to you.

Who is this done-with-you website package for?

This package is ideal for SMEs, sole traders, and social enterprises that need a clear, professional website, have a modest budget, and can set aside a few hours between sessions. It works best if you already know what you offer and who it is for. If you want additional support developing your brand, a brand strategy session may be the better first step.

This type of package is not suitable for shops with large product ranges, sites with custom features, or larger sites. If you need a website like that, please get in touch for a tailored quote.

Can I make changes to my website later on?

During the sessions, you’ll have learnt about the WordPress dashboard and how it works, and we will have shown you how to update the key parts of your site. So you will be able to go in at any point and add or change things. It’s your site, and you’ll know how to update it.
If in the future you decide you want more significant changes, you can call in an expert. Lots of website designers and developers have WordPress expertise, as it is such a popular choice around the world.

What is a DWY website?

There are a few terms that agencies use for the idea of a done-with-you service, including ‘built-with-you’, ‘co-creation’, and ‘co-building’.

For us, the real value of a done-with-you site is the hands-on, collaborative approach. Instead of the client being merely the recipient of a website, they are involved in the creative process from the start. This matters for smaller businesses, where much of who the owner is becomes part of what the business is. Having a website that sounds like you, looks like you, and feels like you is vital. That’s what having you in the room throughout the process aims to achieve.

Why not simply build your own website yourself, then? Often, people who aren’t used to website building find it hard to get started or to organise their thoughts. They can be hit with blank page syndrome and just not know what to say, or they have so many ideas in their head they aren’t sure what to use and what to put aside. That’s where our experience comes in – drawing out the important stuff and coming up with ideas on how to present it.

Unlike traditional web design, where the process is handled independently by developers or designers, co-creation means you’re involved in all the decisions. We’ve found that when people see their site take shape in real-time, it stirs their creativity and passion and results in more of themselves transferring to the end product. This also makes them more likely to keep the site updated subsequently (which is really good for organic search visibility), so the long-term value of the site is increased.

What technology will my website use?

Your website will be built using a content management system (CMS) called WordPress. First launched in 2003, WordPress now powers over 40% of the internet (more than half a billion websites).

WordPress is the ideal platform for SMEs because it’s both powerful and user-friendly, letting you manage and grow your website with ease long after our built-with-you sessions. You get full control over your site’s content, layout, and functionality without needing to learn ANY coding. It’s designed to be flexible, meaning you can easily add new pages, update information, and adjust design elements as your business evolves.

The WordPress ecosystem also offers tens of thousands of plugins (small add-ons) that allow you to extend your site’s capabilities, whether that’s adding an online store, setting up booking systems, or enhancing your site’s security. We’ll guide you through setting up only what you need so your site is fast, secure, and perfectly suited to your goals.

Because WordPress is the world’s most widely used CMS, you’ll also have access to a vast community, resources, and support, making it a stable and future-proof choice for your business. Our goal is to equip you with a site that’s not only tailored to your brand but also easy to maintain and grow on your own terms.

How much does WordPress cost?

WordPress itself is free software, but you will need to pay for a hosting service for the website and a domain name (like companyx.ie). We will explain the options to you, but we will not purchase these on your behalf, as it’s important that you control these yourselves.

Depending on what kinds of services you want to activate on your site, you may have to pay for subscriptions to third-party services or premium plugins. An example of a third-party service is Calendly – an online scheduling tool for booking appointments. An example of a premium plugin for WordPress is WP Rocket – a caching plugin for improving site speed and performance. However, there are many free plugins, and we will give you advice on both so you can make an informed choice.

How does booking work?

After you check out and pay for your chosen service, you’ll be directed to a calendar where you can pick a mutually convenient slot.

You can overlay your own calendar (Google, Microsoft, or Fastmail) during the booking process (only visible to you) to make it easier to find a good time.

After confirming this booking, you will be sent a confirmation email with the link to a virtual meeting room (which you can also access via the main menu above).

We use a platform called Whereby for these meetings (an alternative to Zoom/Teams). Just open our meeting room in any browser, enter your name, and join the call. No software downloads, no account logins, and no need to input meeting IDs or passcodes.

You’ll receive a reminder email 30 minutes before the meeting so you don’t forget. You may cancel your booking up to 48 hours in advance and receive a full refund. Last-minute cancellations will not be refunded.

Please note that while we will make every effort to accommodate the need to reschedule, repeat no-shows will not be allowed to book future services.

Who you’ll work with

You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.

A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.

Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.

Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.

Expertise

  • Content marketing, digital marketing & inbound marketing
  • Copywriting, editing & proofreading
  • Creating, sourcing & managing digital content
  • Digital strategies & roadmaps
  • Website development, testing & troubleshooting
  • Budgeting, tendering, briefing & scopes of work
  • Reporting, analysis & insights
  • Agile project management, project initiation, planning, status, and risk & stakeholder communication
  • Leadership & communication skills
  • Press relations, speech writing, briefings & interviews
  • Public relations, internal communications, crisis management & problem‐solving

Tools & platforms

  • Content Management Systems: WordPress, Drupal, Shopify, etc.
  • WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
  • Social media scheduling tools & managers
  • Email marketing tools such as MailChimp, Brevo & Campaign Monitor
  • Google Analytics & Search Console
  • SEO & AI optimisation toolkits
  • LLM/AI tools, including Claude & ChatGPT
  • Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
  • Video editing platforms such as Premier Pro
  • Adobe Photoshop & InDesign
  • HTML, PHP & CSS

Testimonials

“Although Scarlet’s agency focuses on content, she has a wealth of knowledge across the whole spectrum of digital marketing including SEO, social media, advertising and brand. Her insights as a mentor/consultant have been hugely useful for us in developing our digital strategy, but she also gave us a lot of very practical tips. It is the mix of strategic insights and practical guidance which we found invaluable. Thank you Scarlet.”
Hamish Urquhart, online marketplace

“Working with Scarlet at Engage Marketing has transformed my small business. Her practical advice and training over the course of several sessions has given me the knowledge and insight to define my brand, better manage my social media, improve my SEO and website experience, and ultimately find new clients and engage productively with them to build up a loyal customer base. This has been time and money well spent as it has paid dividends in how I do business.”
Suzanne Brady, food & drink

“I really enjoyed my sessions with Scarlet. She took time to understand my business and was pragmatic and very effective in her approach. I got huge value from our time together and would highly recommend her to any time strapped solopreneur!”
Laura McGrath, recruitment & careers

“I can’t thank Scarlet & the team at Engage Content enough. Scarlet understood me, my business, my vision and brought a new website to life for me. It’s not only visually beautiful, but it’s functional for both my clients and myself. It has great analytics, reporting features, SEO bells and whistles, to help me maximise what a well constructed website can really do. Thank you so much!”
Jenny Faison, wellness

“Scarlet supported me recently in developing my online presence. I found her sessions with me, professional and enjoyable. Using the services of Engage Content Marketing Agency has helped me greatly to focus on developing my business online, (something I would previously have considered a painful minefield!). I now have a better understanding of how to relate my business to clients online along with the confidence to utilise my learnings from her sessions.”
Mary R, recruitment & careers