{"id":108,"date":"2026-10-01T01:36:51","date_gmt":"2026-10-01T01:36:51","guid":{"rendered":"https:\/\/engagecontent.ie\/shop\/?post_type=product&#038;p=108"},"modified":"2026-10-08T11:43:13","modified_gmt":"2026-10-08T11:43:13","slug":"brand-strategy-package","status":"publish","type":"product","link":"https:\/\/engagecontent.ie\/shop\/product\/brand-strategy-package\/","title":{"rendered":"(Re)brand development workshop package"},"content":{"rendered":"<h2>What you get from this brand development package<\/h2>\n<ul>\n<li><strong>Type of package:<\/strong> tailored strategy.<\/li>\n<li><strong>Duration:<\/strong> 3 x 1-hour sessions of face-to-face time.<\/li>\n<li><strong>Format:<\/strong> online in <a href=\"https:\/\/engagecontent.ie\/shop\/meetings\/\">our meeting room<\/a>.<\/li>\n<li><strong>Deliverable:<\/strong> we will email the brand bible developed with you during the sessions (no AI meeting summaries, but a tailored document compiled by the consultant) within three days of the final session.<\/li>\n<li><strong>Preparation:<\/strong> you will be sent a short questionnaire to complete in advance of the first session and given reflection points and templates to complete in between sessions.<\/li>\n<li><strong>Commitment:<\/strong> come ready to focus, with phones and emails off and something to jot down any notes.\u00a0The more effort you put into the process, the better the final outcome will be.<\/li>\n<li><strong>Tailoring:<\/strong> the consultant will prepare in advance so that your sessions are completely tailored.<\/li>\n<\/ul>\n<p>These <a href=\"https:\/\/engagecontent.ie\/content-marketing-services\/brand-development\/\">brand strategy<\/a> sessions help you develop a holistic (re)branding experience that integrates both internal and external perspectives. We will discuss your brand&#8217;s current standing &#8211; identifying strengths, weaknesses, and opportunities within the context of your market and organisational culture. This thorough analysis informs our strategic guidance, ensuring that all facets of your brand evolution are aligned with your broader business objectives.<\/p>\n<p>We help you create a clear and compelling brand narrative that resonates with your audience and reflects your values.\u00a0We also focus on the practicalities of implementation, working alongside you to develop comprehensive briefs that articulate your vision and expectations for creatives, ensuring they have the necessary context to deliver meaningful work. You will gain clear direction on elements such as brand position, messaging, voice, and style.<\/p>\n<p>By the end of our engagement, you\u2019ll have a revitalised brand that not only looks and sounds distinct but also embodies the essence of your organisation &#8211; one that is built on clarity, consistency, and authenticity, ultimately driving lasting connections with your audience. The <a href=\"https:\/\/engagecontent.ie\/shop\/product\/brand-review-session\/\">current brand review<\/a> assesses the brand you have. This package builds the one you want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideal if you&#8217;re launching, rebranding, or starting a brand from scratch. Three sessions (a workshop, a development session, and a finalising session) help you define your brand and carry it through into briefs for designers.<em><br \/>\n<\/em>A brand is not just a logo or a name. A brand is a reputation, a story, and an experience. It&#8217;s what happens when people interact with you. It\u2019s the promise you make to customers and how well you deliver on that promise. This package takes you from definition to delivery with a comprehensive framework for rebranding. We delve into your goals, culture, and market to define who you are and why customers should choose you, then turn that into a brand narrative and clear briefs for the designers who will bring it to 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Three sessions (a workshop, a development session, and a finalising session) help you define your brand and carry it through into briefs for designers. A brand is not just a logo or a name. A brand is a reputation, a story, and an experience.&hellip;","_links":{"self":[{"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/product\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/media\/109"}],"wp:attachment":[{"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/media?parent=108"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/product_brand?post=108"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/product_cat?post=108"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/engagecontent.ie\/shop\/wp-json\/wp\/v2\/product_tag?post=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}