You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.
A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.
Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.
Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.
Expertise
- Content marketing, digital marketing & inbound marketing
- Copywriting, editing & proofreading
- Creating, sourcing & managing digital content
- Digital strategies & roadmaps
- Website development, testing & troubleshooting
- Budgeting, tendering, briefing & scopes of work
- Reporting, analysis & insights
- Agile project management, project initiation, planning, status, and risk & stakeholder communication
- Leadership & communication skills
- Press relations, speech writing, briefings & interviews
- Public relations, internal communications, crisis management & problem‐solving
Tools & platforms
- Content Management Systems: WordPress, Drupal, Shopify, etc.
- WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
- Social media scheduling tools & managers
- Email marketing tools such as MailChimp, Brevo & Campaign Monitor
- Google Analytics & Search Console
- SEO & AI optimisation toolkits
- LLM/AI tools, including Claude & ChatGPT
- Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
- Video editing platforms such as Premier Pro
- Adobe Photoshop & InDesign
- HTML, PHP & CSS