What you get from this content refresh package
- Type of package: tailored review.
- Duration: 90 minutes of face-to-face time.
- Format: online in our meeting room.
- Deliverable: we will email a clear and actionable roadmap based on the points discussed during the session (not an AI summary, but compiled by the consultant) within three days.
- Preparation: you will be sent a short questionnaire to complete in advance of the session.
- Commitment: come ready to focus, with phones and emails off and something to jot down any notes.
- Tailoring: the consultant will prepare for your session (desk research and your questionnaire answers) so that the session is completely tailored.
Every business has content that’s quietly gathering dust. Pages that once seemed spot-on but now feel off-message, or blogs that drive traffic but don’t convert. Instead of chucking everything away and starting from scratch, focus on refreshing your content. In this session, we’ll look at the content assets you already have and discuss how they could better reflect your business today as well as help you achieve your business goals.
You’ll come away with lots of tips to help you rework what you already have but also create better content in the future. Each session is unique because it looks at the actual content the business has already produced. We’ll look at the formats you have used, the style, the structure, and the brand voice to find the weaknesses and opportunities.
Great content isn’t static; it should evolve as your business grows and your audience’s needs shift. Learning to evaluate your existing content critically and make smart, impactful updates is an invaluable skill. Together, we’ll spot outdated messaging, poor readability, confusing messages, missed chances to convert, and more. This session is ideal for SMEs ready to extract every ounce of value from their hard-earned efforts.




