Brand strategy session Engage Content Dublin Ireland

(Re)brand development workshop package

Ideal if you’re launching, rebranding, or starting a brand from scratch. Three sessions (a workshop, a development session, and a finalising session) help you define your brand and carry it through into briefs for designers.
A brand is not just a logo or a name. A brand is a reputation, a story, and an experience. It’s what happens when people interact with you. It’s the promise you make to customers and how well you deliver on that promise. This package takes you from definition to delivery with a comprehensive framework for rebranding. We delve into your goals, culture, and market to define who you are and why customers should choose you, then turn that into a brand narrative and clear briefs for the designers who will bring it to life.

€390.00 (excl. VAT)

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What you get from this brand development package

  • Type of package: tailored strategy.
  • Duration: 3 x 1-hour sessions of face-to-face time.
  • Format: online in our meeting room.
  • Deliverable: we will email the brand bible developed with you during the sessions (no AI meeting summaries, but a tailored document compiled by the consultant) within three days of the final session.
  • Preparation: you will be sent a short questionnaire to complete in advance of the first session and given reflection points and templates to complete in between sessions.
  • Commitment: come ready to focus, with phones and emails off and something to jot down any notes. The more effort you put into the process, the better the final outcome will be.
  • Tailoring: the consultant will prepare in advance so that your sessions are completely tailored.

These brand strategy sessions help you develop a holistic (re)branding experience that integrates both internal and external perspectives. We will discuss your brand’s current standing – identifying strengths, weaknesses, and opportunities within the context of your market and organisational culture. This thorough analysis informs our strategic guidance, ensuring that all facets of your brand evolution are aligned with your broader business objectives.

We help you create a clear and compelling brand narrative that resonates with your audience and reflects your values. We also focus on the practicalities of implementation, working alongside you to develop comprehensive briefs that articulate your vision and expectations for creatives, ensuring they have the necessary context to deliver meaningful work. You will gain clear direction on elements such as brand position, messaging, voice, and style.

By the end of our engagement, you’ll have a revitalised brand that not only looks and sounds distinct but also embodies the essence of your organisation – one that is built on clarity, consistency, and authenticity, ultimately driving lasting connections with your audience. The current brand review assesses the brand you have. This package builds the one you want.

How does booking work?

After you check out and pay for your chosen service, you’ll be directed to a calendar where you can pick a mutually convenient slot.

You can overlay your own calendar (Google, Microsoft, or Fastmail) during the booking process (only visible to you) to make it easier to find a good time.

After confirming this booking, you will be sent a confirmation email with the link to a virtual meeting room (which you can also access via the main menu above).

We use a platform called Whereby for these meetings (an alternative to Zoom/Teams). Just open our meeting room in any browser, enter your name, and join the call. No software downloads, no account logins, and no need to input meeting IDs or passcodes.

You’ll receive a reminder email 30 minutes before the meeting so you don’t forget. You may cancel your booking up to 48 hours in advance and receive a full refund. Last-minute cancellations will not be refunded.

Please note that while we will make every effort to accommodate the need to reschedule, repeat no-shows will not be allowed to book future services.

Who you’ll work with

You will work with our Managing Director, Scarlet Bierman. With over 30 years’ marketing and communications experience, she has worked in the UK, France, and Ireland across a wide range of industries in B2B, B2C and G2C.

A marketer with both technical and non-technical skills, Scarlet works with Engage Content’s clients on marketing strategies, content creation, brand development, newsletters, social media management, animated graphics and short-form video, website creation and maintenance, search engine and generative engine (AI) optimisation, user experience and usability, accessibility, localisation, and reporting and analysing results.

Scarlet has produced content for books, print publications, websites, blogs, videos, social media, and the press for the past three decades. Training first in desktop publishing, she moved into web development in the late 1990s and has worked in digital marketing since its earliest days, with a strong focus on content. Her experience in this field is second to none, and she was an advocate for quality content long before it became a mainstream marketing tactic. Passionate about environmental and social issues, she is also a champion of sustainable and ethical marketing strategies.

Scarlet is an experienced marketing and business mentor who has worked with Irish SME clients privately and through the Local Enterprise Offices.

Expertise

  • Content marketing, digital marketing & inbound marketing
  • Copywriting, editing & proofreading
  • Creating, sourcing & managing digital content
  • Digital strategies & roadmaps
  • Website development, testing & troubleshooting
  • Budgeting, tendering, briefing & scopes of work
  • Reporting, analysis & insights
  • Agile project management, project initiation, planning, status, and risk & stakeholder communication
  • Leadership & communication skills
  • Press relations, speech writing, briefings & interviews
  • Public relations, internal communications, crisis management & problem‐solving

Tools & platforms

  • Content Management Systems: WordPress, Drupal, Shopify, etc.
  • WordPress toolkits and plugins: WooCommerce, LearnDash, Jetpack, etc.
  • Social media scheduling tools & managers
  • Email marketing tools such as MailChimp, Brevo & Campaign Monitor
  • Google Analytics & Search Console
  • SEO & AI optimisation toolkits
  • LLM/AI tools, including Claude & ChatGPT
  • Project management tools such as Monday, Asana, ActiveCollab, Basecamp & Trello
  • Video editing platforms such as Premier Pro
  • Adobe Photoshop & InDesign
  • HTML, PHP & CSS

Testimonials

“Although Scarlet’s agency focuses on content, she has a wealth of knowledge across the whole spectrum of digital marketing including SEO, social media, advertising and brand. Her insights as a mentor/consultant have been hugely useful for us in developing our digital strategy, but she also gave us a lot of very practical tips. It is the mix of strategic insights and practical guidance which we found invaluable. Thank you Scarlet.”
Hamish Urquhart, online marketplace

“Working with Scarlet at Engage Marketing has transformed my small business. Her practical advice and training over the course of several sessions has given me the knowledge and insight to define my brand, better manage my social media, improve my SEO and website experience, and ultimately find new clients and engage productively with them to build up a loyal customer base. This has been time and money well spent as it has paid dividends in how I do business.”
Suzanne Brady, food & drink

“I really enjoyed my sessions with Scarlet. She took time to understand my business and was pragmatic and very effective in her approach. I got huge value from our time together and would highly recommend her to any time strapped solopreneur!”
Laura McGrath, recruitment & careers

“I can’t thank Scarlet & the team at Engage Content enough. Scarlet understood me, my business, my vision and brought a new website to life for me. It’s not only visually beautiful, but it’s functional for both my clients and myself. It has great analytics, reporting features, SEO bells and whistles, to help me maximise what a well constructed website can really do. Thank you so much!”
Jenny Faison, wellness

“Scarlet supported me recently in developing my online presence. I found her sessions with me, professional and enjoyable. Using the services of Engage Content Marketing Agency has helped me greatly to focus on developing my business online, (something I would previously have considered a painful minefield!). I now have a better understanding of how to relate my business to clients online along with the confidence to utilise my learnings from her sessions.”
Mary R, recruitment & careers

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